Instagram announced today that it will now allow businesses on Instagram to schedule posts in addition to a few other changes desperately needed by business owners who use Instagram for marketing purposes.
“Today, we’re introducing new features to the API, such as allowing businesses to schedule posts, view posts they’ve been tagged in and view other business profiles. This adds to the previously introduced Instagram Graph API features like view organic insights and comment moderation.”
All these features have been requested by Instagram marketers from time to time since the platform started being used for social media marketing. Especially, the feature that allows users to schedule their posts.
Before this, the closest the platform let users come close to scheduling their posts was in the form of drafts. They could write their posts in advance and then save them for later when they are ready to share them on their profile. They would have to set up reminders so that they could remember to post content at the time they want it to be posted.
This new update to the platform was possible due to Instagram working with its marketing partners like Hootsuite, SproutSocial etc. They are some of the best social media dashboards in the market and every social media marketer, even if they don’t have to juggle multiple platforms, have used them or at least heard about them one time or another.
Hootsuite was the first one to take advantage of this API update. The CEO of Hootsuite, Ryan Holmes, said:
“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers. Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen.”
The changes are not really part of Instagram app but they are in the form of an API which can be accessed through third party apps. They are only applicable to Instagram photos for now and not videos but since, this feature is just being introduced right now, it’s safe to say that more advanced options will make appearance in the future as well.