Instagram Introduces New Tools to Limit Bullying and Spread Kindness

By Posted Oct 10, 2018 in Instagram Info/ Social Media News


Cyber bullying is on its peak right now and most of it happens over social media platform like Facebook, Instagram, Twitter, Snapchat and YouTube etc. No matter where on the internet you go, you will find some trace of negativity or bullying.

On Tuesday, Instagram made a blog post announcing new tools that will help limit the bullying on the platform. There is already a system present that lets you report accounts and such for hateful speech and other non-acceptable behavior. But now, Instagram is introducing machine learning tools that will detect bullying in the photos to further limit the negativity.

Adam Mosseri, who was appointed head of Instagram last week, wrote:

“While the majority of photos shared on Instagram are positive and bring people joy, occasionally a photo is shared that is unkind or unwelcome. We are now using machine learning technology to proactively detect bullying in photos and their captions and send them to our Community Operations team to review.”

Instagram went on to say that many of the people who experience this sort of negativity or notice it happening don’t report it. By using this machine learning technology, the platform will be able to detect negative photos or videos which will then be sent on to the Community Operation team for a ‘human’ review. If the photo is then indeed considered bullying or disrespectful, it will be removed.

Instagram is also expanding the bullying comment filter to its live videos which will detect and ide bullying comments so that live video section also becomes a safe and fun place for people to be.

Another feature that was introduced is a camera filter effect called ‘Kindness’. This filter was created by collaborating with the teen celebrity Maddie Ziegler who has been proactively speaking out against bullying ever since she began experiencing it herself.

instagram kindness

The way it works is that if you follow her account, the kindness camera filter will automatically be added to your story filters. You can then choose it and then tag the person you want to support and then they will get a notification that they were mentioned in your story. They can do the same for you or someone else if they want. If you don’t follow Maddie’s account but you see this filter in someone else’s story, you can tap ‘try it’ and it will be added in your filters as well.

All of these new tools and technology are geared towards making Instagram a fun and safe place for its users, especially the youngest ones because teens tend to get bullied the most. You should also help Instagram by reporting any disrespectful or bullying posts you come across to help the platform in this important cause.

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