It seems like 2015 is filled with Facebook Video updates. Facebook is really, and I mean really, concentrating on video quality and controls this year in order to give Youtube a run for its money. Every month, Facebook rolls out some new changes that allow publishers and viewers to be more in control.
The most recent changes by Facebook allow people to be sexist, ageist or secretive if they choose to be so. How, you ask? Now Facebook adds more controls to Video viewing by categorizing it by age or gender. You want only ladies to view your charming posts? No matter, now you can control it. You want only people under 18 to view your videos because they are about teenagers? You can now control it too.
While previously Facebook tried to get as many views on videos as possible, now it is trying to limit one’s audience if people choose to do so. In the blog post announcing this change, Facebook clarifies how can you control and customize your videos:
Restrict the audience of a video by age and gender (in addition to location and language, which are already available).
Set an expiration date for a video and retain its insights, even after the video has been removed.
Publish video directly to the Videos tab for your Page, without distributing to News Feed or Timeline.
Allow or prohibit video embeds on third-party sites.
Add custom thumbnails for videos, using your own image or a suggested thumbnail.
Label videos based on interest categories, including Entertainment, News and more.
Facebook is becoming a huge platform for video marketing. With the rate that it’s going, it is possible that it will soon surpass even Youtube.