The report says that according to an ‘alleged’ document that describes the actual plan, advertisers will be able to send ads via Facebook’s inbox feature but only to those followers who have willingly started a conversation with the company in the past.
This seems reasonable, right? But it is not so simple. Yes, the advertisers will not be able to send ads to all of their followers and yes, they could only send ads to those followers who have previously chatted with them. But, Facebook is now encouraging businesses to start chat threads with their followers now so that when the ad feature goes live in a few months, the advertisers will be able to use it.
“We don’t comment on rumor or speculation. That said, our aim with Messenger is to create a high quality, engaging experience for 800 million people around the world, and that includes ensuring people do not experience unwanted messages of any type.” Facebook replied to TechCrunch about this leaked document, neither confirming nor denying the report. This document was actually sent to Facebook’s really famous advertisers, whose name was not disclosed by the report.
With 800M monthly active users, Messenger is considered to be one of Facebook’s strongest products. Until now, Facebook has never tried to monetize it and now that it is considering it, hopefully it will not backfire on the company by annoying the users.