The holiday season is just around the corner and in order to get the most out of it, social media marketers need to plan for it in advance. That’s because it’s one of the busiest times of the year in terms of business and marketing management is crucial as well. Businesses often find themselves in a shortage of time to manage all the stuff that’s happening.
That’s why Facebook decided to help businesses by rolling out a couple of features. In the blogpost announcing those features, Facebook said:
“According to a Facebook-commissioned Ipsos study, in 2018, nearly half of US shoppers had started shopping for the holidays in November or earlier. That’s why today, we’re opening our doors to small businesses to help them prepare for the holiday season and introducing new tools to help them manage their business across our apps more efficiently.”
The first one is the customizable templates. During the holiday season, all the businesses want to make the biggest number of sales but many of them have limited resources and not a lot of time. That’s why it’s very difficult for them to create new assets for ad campaigns. Facebook has helped them out by giving them a bunch of customizable templates for Stories across Facebook, Instagram, and Messenger.
By creating good assets for ad campaigns using the customizable templates, businesses will get good sales and that will bring a lot of customers to their doorstep. That’s where Facebook’s second announcement comes in. During the holiday season, Facebook will introduce new features to Instagram DMs to help businesses stay on top of their customer communications.
“From fulfilling orders to keeping up with customer requests, we know staying on top of customer communications is important, so we also created new messaging tools like labels, search and folders to help businesses stay organized.”
Instant replies and average response time will also help maintain a good business-customer relationship.
“Businesses can also set up an away message for when their business is closed or on vacation and create saved replies to answer commonly asked questions.”
In addition, businesses can expect to find new tips from Facebook to get the most out of their holiday social media marketing.