The most important rule of marketing is to go where the people are. And right now, people can be found on social media more than ever. It’s become an ideal marketplace for brands because you can easily connect with your audiences, convey your message and convert loyal followers into customers.
But you can’t just create a bunch of social media profiles, upload a few posts and expect it to give you good results. That’s not how it works. In fact, with each passing day, social media marketing is becoming more and more challenging. In this age of digital rivalry and competition, your brand needs to stand out and maintain its identity if you want it to be successful.
So, here are the best tips for branding your posts on social media so that your brand can grow as a result.
1- Consistent Brand Voice:
This is the most important aspect of social media marketing as a brand. There wouldn’t be any branding if you skip this in your strategy. And a crucial part of this consistency is to have a consistent brand voice. It’s actually the first thing you need to think about when you are beginning social media marketing.
There should be a consistent brand voice in all of your social media posts and profile details (bio, about section etc.) across all the social networks you use to market your brand. You need to decide whether your brand is comfortable with a formal style, informal, conversational or a combination of all three. Once you figure out your brand voice, you need to stick to it no matter if you are posting text content or videos. Consistency should be one of your top priorities
2- Follow a Color Palette:
Take Facebook for example. It has a certain blue color palette that it has been using right from the start. We’ve come to recognize it so much that if we see another site with the same color palette, we say that it’s a rip off from Facebook. That’s what branding is.
Same is true for any brand that you can think of. Beats by Dr. Dre, Twitter, YouTube, Apple, Cadbury etc. all have a very specific color palette which, if they decide somewhere down the road, will be very noticeable if they changed it up a little. A great example of that would be Instagram.
Another good practice would be to choose the fonts for your brand and then only use them in your posts. It will also help build your consistency in your online presence.
3- Add A Logo:
This is also pretty standard advice and you can realize why if you just think about all the posts that you see from well-known brands. Take McDonald’s, Pepsi, Coca-Cola, Burger King, Nike, Calvin Klein etc. for example. Whenever you see a post from them on social media platforms like Twitter, Facebook, Instagram, and YouTube, you’ll see their logo somewhere in it. That’s how branding works.
If you want people to remember your brand and recognize it as soon as they see it, you need to incorporate your logo into your social media posts. Not only will it make people remember you more easily, but it will also give your brand the authenticity that it needs and people admire.
If you don’t already have a logo for your brand or business, there are a lot of online tools available where you can easily create one. Or if you want to get a professional to make a personalized logo for you, you can go on sites like Fiverr, Upwork etc. to hire somebody.
4- Only Share Relevant Content:
This is another example of how consistency works wonders for branding yourself. Choose a niche that your brand belongs to and only share content and posts that are relevant to that topic. What this will do is that it will attract the right kind of fans and audiences which will improve your engagement rate and that’s what every social media marketer wants.
You don’t need to stick to just your product. Instead, you can focus on the niche your product belongs to so that you can have a wider horizon to work with. For example, if you sell running shoes, you can talk about any of the fitness related stuff be it diet, gym workouts, good habits for athletes or anything in that regard. It will not only give you content ideas but it will also build up your authenticity.
5- Be Social:
At the end of the day, it all comes down to this. It’s called social media for a reason. You need to interact with your audiences. Don’t just churn out post after post with no interaction or engagement on your part.
If someone mentions you on Twitter, tweet them back. If they ask you a question on Facebook, answer them as soon as possible. If they leave a comment on your Instagram or YouTube post, comment back. Social media is a two-way street and people expect brands to reply to their messages and comments. If you don’t, you’ll lose precious followers. The more you engage with your followers, the more follower engagement you’ll get and your brand will grow more as a result.