What do you do when you think of buying a product? If you are anything like me, you probably check out a lot of reviews by people who used it or recommend it. Then, if the reviews satisfy you, you decide on spending your money. These people influence our decision and that makes them the influencers. That’s just to get you to understand how influencer marketing works.
In social media marketing, influencers play a huge role. There are influencers in every niche and their audiences listen to what they have to say. If you look it up, I’m sure you will find a lot of influencers in your field of business too. Don’t you envy how your targeted audiences listen to their opinions about things they want to buy? Do you want to be one of the influencers in your market? If you do, keep on reading because I’m going to tell you exactly what you need to do in order to achieve your goal.
1- Don’t Prioritize Money:
Almost every brand does social media marketing because they want to make more money. That’s the end goal, right? But if you want to become an authority figure in your niche, you need to forget about money for a while.
So you created a Facebook, Instagram or Twitter profile. It doesn’t mean that money will start rolling in through every which way possible. That’s absolutely not true. When you first sart social media marketing, you need to provide genuinely great content so that people start to take you seriously. That’s the only way you can get noticed by your target audiences.
When they begin to see you as an authentic brand, only then you can hope for your business to generate more money. You can only do that if you share good content with your followers and don’t just become a constant sales pitch.
2- Be Specific About Your Niche:
The second thing you need to do is to avoid being too generalized in your niche. For example, if your brand in about skin care, you should stick to makeup and skin care products and not include baby clothes in your brand. See what I mean? Just stick to one niche and share content about the relative products and as you do that effectively, people will see you as an authority in that niche.
3- Get Personal:
You must have heard from countless people that you need to be completely professional when it comes to doing social media marketing. That’s because your brand should be taken seriously and for that to happen, you need to appear serious.
I’m sure that way is really great but if you ask me, I suggest you mix in a little personal touch to your page, profile or channel (depending on the social media platform that you use for your brand marketing). I’m not saying that you should go out of your way to get touchy and informal. That would be really wrong for your business. I’m just saying that you should consider sharing the behind the scenes of your brand. For example, you could share what goes on in the free time when you colleagues or employees take a break from work. Or, you could share how your staff members work together in the office. Whatever make your brand transform from ‘anonymous, robotic and automated’ to ‘personal and fun’. Really, it could do wonders for increasing brand loyalty.
4- Interact With Other Influencers:
If you are playing your cards right, you will get followers without relying on outside means. But if you think you need more followers, it’s always a good idea to get in touch with the followers in your niche and get them to share your content by building a mutually beneficial relationship with them. That’s influencer marketing at its best and it really does bring in new followers (provided that you have good value and content).
5- Content, Content and Content:
When you want people to follow you brand, there is one thing that you absolutely need to have. Yes, you guess it right. You need quality content.
There are a lot of different content ideas that you can use for creating different and unique content each time you post. You can take a look at some of them here. You can also curate content related to your niche from around the web and then share it with your audience. But one thing you must focus on is the quality of your content. If you are sharing photos, they should be HD or at least of high quality. Videos should be pixel perfect and not blurry or shaking. These are important things to focus on if you really want to have a good following on social media.
6- Get Exposure:
While you can get influencers to spread word about you, another way you can get exposure is through guest blogging. There are tons of websites which let you publish guest posts. You guest post should follow the guidelines provided by the website you want to guest post on. One thing that your guest post must have is quality. You need to make sure that you are providing genuine information, statistics and solutions for the problem that you addressing that is faced by your target audience. If you do it the right way, guest blogging is one of the best ways to get people to visit your brand website.
7- Brand Website:
Having a brand website that showcases your products or services is really beneficial if you want to be an authority in your niche. While it’s okay to have social media channels and profiles while not having an actual website, it’s not recommended. See, the problems with social media platforms is that they have no guarantee that they are going to stay forever. See what happened to Vine. Facebook may seem the ultimate social media giant, but who know what happens in the next few years. If Facebook shuts down in the next month, all of your followers would go with it. So, it’s always advisable to have your own website where people can reach you.
8- Analyze Your Progress:
The worst thing you can do is that you do all the work and create all the good content without knowing how it’s being received by your followers. There are a bunch of analytical tools available for this purpose. You could use the built in analytics provided by your social media platform or you could purchase a social media dashboard for a more detailed analysis. Whatever you do, keep track of your social media marketing progress. This will give you an idea if you should keep doing something or try to change things up a bit if it’s not working.