In this digital age, if you want your business to thrive, you absolutely NEED to be on social media. Otherwise, no one will know your brand. But, managing social media marketing yourself can be a humongous task.
And after spending countless hours, there is still no guarantee if your hard work will actually be fruitful. So, it’s only logical that you try to increase that possibility by hiring someone who actually knows what to do to get results.
Still not convinced?
Here are a few more reasons that might change your mind:
1- To Get More Leads and Sales:
The goal of any kind of business marketing is to get more leads and more customers and that stands true with social media marketing as well. And social media experts are highly skilled in this regard. They will be far more likely to land more sales than if you try to do it yourself. They know more angles and more ways to manipulate any situation in their favor and that’s what is needed to convert followers into paying customers.
And statistics prove that around 75% of the companies that used social media marketing effectively saw an increase in sales in just 12 months.
2- Track Your Progress:
Tracking your progress in social media marketing is essential. Without it, you can’t know which of your strategies actually work and which don’t. Not to mention, you can gauge how long it took to get the results that you wanted. What can you expect from your future marketing strategies? Tracking your progress can tell you all of this and more.
And a social media expert is more adept at tracking technologies and software than a normal person. They know which tools to use to get the best results and then guide you through making your future strategies based on the gathered data.
The time it takes an average person to set up a social media account, think of ideas and post content; then think of ways to market themselves on social media and gather audiences, it’s a lot. A social media expert is much more efficient. You will get much more productivity because they will do in 2 hours what you can’t even manage in 10. You can use the time you free up in thinking of more innovative social media strategies so that your business can grow faster.
4- Effective Targeting:
A social media expert worth their salt is well versed in the art of paid advertisement. They know how to target people efficiently so that you get the maximum turn out. They also know how to navigate different adverting platforms like Facebook, Twitter, Instagram, and YouTube etc. and their ins and outs.
So, investing in a good social media expert can be the best thing that you can do for your business. No matter what you do, it’s almost impossible to reach the efficiency level of a social media expert. So, why waste your valuable time and effort when you can use them in a more productive way.
5- Crisis Management:
Social media is a very dangerous place. A single statement or piece of content can make or break your reputation. And if somehow you make a mistake that offends people and their sensibilities, you will be facing a catastrophic situation that is very difficult to get out of.
A social media expert is ready for anything. They know how to handle disaster and still come out victorious. They will steer the boat in the right direction so it stays afloat in the face of a storm. So, if you’d rather be safe than sorry, hire a social media expert.
6- Increase Website and Social Media Engagement:
Social media experts know how to manipulate SEO and hashtags to get the most exposure possible no matter on social media or on Google. They know how to drive more traffic not only to your social media accounts but also how to direct that traffic to your business website as well to land more sales.
Also, they are great at managing customer relationships and handling the comment section in the best way possible. They will trim out the trolls and keep your community a positive place so that you have a loyal following that engages with your content.
7- Save Money:
You might be thinking how will you be saving money if you are paying someone to do your job for you? Well, think of it as an investment because you’ll be reaping its benefits for years to come. You will be saving your valuable time and effort and using it in a more productive way and make more money. Essentially you will be earning more and all because you learned the art of delegation. So, you’ll save a lot of money in the long run because you will have more money than if you did everything yourself.