This is the time, people! Yes, all your hard work throughout the year has led to this great opportunity. Every social media marketing trial that you’ve put your brand through has given you an idea of what works and what doesn’t. It’s time to use that hard-found knowledge to good use.
The holiday season is just around the corner and research has found that people start their holiday shopping in late October or early November. Unless they are amazing procrastinators.
So, if you are a type of brand that has the potential to make a lot of sales in the holiday season, keep on reading. Because I’m going to share with you some fantastic tips to help you create a fruitful social media marketing strategy. So, without further ado, let’s get started!
1- Start Early:
Technically, your preparation for the holiday season this year started right after the previous holiday season. How? If you are a good social media marketer, you have been trying out different things for your brand that have yielded mixed results. Some were good, some were awful and some had no change whatsoever. Nevertheless, you got data. Data that you can use this holiday season to target people the right way.
You should also start early for content creation and formulizing a strategy that you are going to follow this year. If you’ve not done this yet, it’s actually getting late for you. Get on it right now if you want your holiday marketing to be successful.
2- Look at Your Previous Stats:
Like I said before, the stats that you’ve gained over the past few months or years will come in handy when formulizing a proper strategy.
Stay away from things that gave you a negative response and only do things that you know will work. Looking at your previous stats is the best way to plan for your future marketing campaigns.
3- Know Your Audience:
If you’ve been in business for a little while, you probably already know what I mean. But still, sometimes we lose focus and forget our target customer persona.
All your marketing efforts, your products, your ad campaigns should reflect that you know what your target audiences are. You may need to set up different campaigns for different audience demographics.
Another great way to target the right audiences is to use tools like Facebook Pixel throughout the year to get you the data you need in order to market your brand in the best way possible.
4- Create Content that Stands Out:
The holiday season is when businesses and brands go all out on creativity and quality content. They give their best because they know that people actually want to spend their money but the competition is extremely high.
You need to realize that as well and if you can afford it, hire somebody to help you gather ideas and then create content that stands out in a group of similar posts. The best content is the one that resonates with your audiences on an emotional level. So, whether you hire somebody or do it yourself, you need to aim for content that makes people feel. It can be anything, happiness, joy, funny, sarcastic, sadness, whatever. But, you should aim for an emotion that gets them to click the buy button.
5- Plan and Schedule That Content:
Now that you’ve created quality content that is bound to get you sales, you need to plan which content comes out first. Plan and strategize the best days, and the best times for your content to be published.
Once you’ve carefully mapped it out, use social media dashboards to schedule that content over the platforms of your choice. If you don’t know which social media dashboard is the best, here is a list of the best social media dashboards. Give it a read and see if you see the one that suits you.
6- Prepare for Contests:
For a successful holiday marketing campaign, you may need to host some contests. Social media contests tend to get people to engage more and more to get the prize being offered. Your social media engagement will go through the roof!
But in order to host good contests, you need to prepare for them in advance. You need to figure out what kind of contests you will run and on which platforms. Then you will need to figure out the prizes that will appeal to your target audiences. Last but not least, you need to plan the marketing strategies for those contests because if you don’t market them well, they will not be a success due to lack of exposure.