It’s no secret that adding some kind of emotion to your marketing strategies humanizes your brand and gets your followers to connect with you on a deeper level. Humor works the same way. It’s a great way to get people’s attention.
If your audiences connect with you emotionally, you will have a better chance of getting them to engage with your brand on social media. They will remember your wittiness and share your hilarious posts with their own social audiences. You will get more recognition and possibly an increased conversion rate.
Have you noticed that most of the viral content is either witty or hilarious or a combination of both. That’s because laughter is considered to be a universal language. If you’re still not using humor in your content strategy, you’re missing out big time.
Okay, that’s all understood. But, how do you incorporate humor into your brand?
That’s where a lot of marketers get in a bit of trouble. So, here are a few tips to use humor in your social media marketing guide you along the way.
1- Find the Humor That Suits Your Brand:
Not every kind of humor suits every kind of brand. For example, you are a corporate type of a brand and you’ve maintained a serious persona on social media for quite some time now. Then you realize that you should use humor in your posts and all of sudden, you start using edgy and inappropriate humor that you usually find on SNL like TV shows. Can you imagine how your followers are going to receive it?
Yep, you guessed it. They will not like it.
So, the best way to find the right kind of humor for your brand is to think of your brand as a person. It’s a person that is telling jokes, not your brand. In the case of corporate business, you could think along the lines of this: What kind of humor will suit the serious guy in a $1000 suit?
Give it some serious thought and you’ll have your answer. This is a formula that you can apply to any kind of brand out there.
2- Take Advantage of the Pop Culture Events:
One of the biggest reason social media is as popular as it is today is that it gives people an opportunity to react to world and pop culture events as they happen. Brands have the same opportunity as well. They can put some sarcastic or witty twist to a situation that happened and people will eat it up.
One thing that achieving this needs is a smart social media marketer or a social media team to quickly think of some creative way to spin the event in their favor and promote their brand in the same shot.
One of the best examples of this is the tweet by Oreo in reference to the power out during the super bowl 2013:
The caption read, “Power out? No problem. You can still dunk in the dark.”
People loved it and it actually became the most talked-about moments of the super bowl that year.
One thing you do need to be careful about is that don’t put a sarcastic or witty twist to some tragic world event. I know it’s common sense but I’ve seen so many social media channels make this blunder. So, I had to point it out.
3- Use Memes to Be Memorable:
Why are memes so popular? Because they’re relatable, funny, edgy, don’t really require a lot of brain activity to understand. If done the right way, they can be extremely effective. Most of the brands now use memes to get more engagement from their audiences and be more relatable.
And the best part is there are tons of memes already available no matter which field of business you belong to. You will find memes that appeal to your followers. And if you don’t like what you see, you can even create your own from scratch. There are even websites and software that are designed to help you make great memes.
So, if you’re not doing it already, get on the meme wagon now to get more follower engagement for your brand.
4- Hide Your Sales Pitch Through Humor:
One of the great things that humor does is that it can disguise your sales pitch. On social media, you don’t really need to tell people constantly to buy your products. You just need to give a few hints in your posts and relate it to your product somehow. And humor is a great way to do that.
Just like with memes, you can craft some funny statements or posts that not only relate to your brand or product, but it should also relate to some issues that people have in their personal lives.
A good example of this would be this tweet by Charmin toilet paper:
“#RelationshipsTheseDaysAre like toilet paper. Either they are super plushy, strong and awesome . . . or they are full of crap. Choose wisely.”
You get the idea.
5- Humor Doesn’t Mean Being Offensive:
We oftentimes see people making a fool of themselves when they try to be funny by telling crude or offensive jokes. Those are some of the cringiest moments that you are embarrassing for not only the person telling the joke but for the audience as well.
Unless your brand is built on such humor, it’s wise to stay away from it. For most of the brands, it’s best to stick with witty, slightly sarcastic, humorous content that is also family-friendly. Remember, you want people to share your content and if your humor is over the top and inappropriate, people may share it with their closest friends in the DMs but they most likely won’t share it publicly.
In the end, keep one thing very clear. You are not a stand-up comedian (unless you are, but then you won’t be reading this post. Anyways,) and it’s not your job to churn out a full comedic routine. Just keep it fresh and simple with a little bit of humor to go with it. It doesn’t matter if you are on Facebook, Instagram, Snapchat or Twitter. You can use humor on any platform and if done the right way, you will definitely see your follower engagement go up.