Let’s face one fact first: With the level of social media competition that it is in the present digital age, it’s not easy to get your content noticed by people.
The reason it’s really difficult is because search engine algorithms change every now and then. So, what might have worked for you a couple months ago, may not work now. That’s a struggle that every online marketer faces constantly and that’s the sole reason why brands need to be aware of the latest updates in the online tech world.
But even though it’s hard, that’s not to say that it can’t be done or it’s impossible. There are thousands of brands who have achieved high success rate with their social media marketing and ad campaigns.
If you are marketing your brand on social media, you may want to reach your audiences organically and without paying anything. While that may get you some results, if you want to be successful, you need to invest in social media ads. But the problem is that investing in ad campaigns seems daunting to some brands and they easily become scared of the risk of wasting their funds.
So, to make things easier for those brands (and you if you are one of them), here are a few tips that will help you get a higher success rates out of your social media ad campaigns.
1- Gather Organic Data:
If you are thinking about investing in social media ads, chances are that you already have some kind of social media audience for your profile. Your existing audience can be of great assistance when choosing the content of your ad campaigns.
You can test out a few post ideas and see which one resonates your audience the most. Since this kind of testing is absolutely free, you can take your time doing as many tests as you want so that you don’t have to spend extra money with A/B ad testing as much as you would have without this method.
2- Do Thorough Research:
You know your brand more than anyone else. So, you would generally have an idea of what kind of ads you are looking for. If not, do some thinking and analyzing to figure that out first.
When you have a general idea of what you may need in an ad, it’s time to do some research. Each and every social media platform has its own ad formats and price range. The results that those different ad formats derive are equally different. Some may just increase your brand awareness, while some may get you traffic to your website and much more. So, look at these different ad formats and plans in detail so that you may get an idea of which social media ad campaign will be most suitable for your brand.
3- Ad Creation and Targeting Filters:
Now, it’s time to create your ad. If you own a brand that caters to different demographics of people, you will have a better success rate if you create multiple ads for those specific audiences. You can change the text, imagery or both, depending on what kind of audience you are targeting.
For example, if you are an exercise and fitness brand, your ads for young people, who have more stamina, should be different than your ads for an older audience. The reason behind this is while the former audience probably has great stamina, the latter may be struggling with heart diseases or arthritis etc.
Okay, so you have created different ads for different target audience. Now, it’s time for actually targeting people. You need to utilize all the filters at your disposal to reach the best audiences for your products. Each platform has different targeting filters and you need to use them to their maximum potential.
4- Launch a Small Test First:
Even if you have done organic testing to figure out what kind of posts work best with your audience, you still need to be careful when you are starting an ad campaign. The best way to go about this is launch a small budget ad campaign first so that even if it doesn’t work, you don’t lose much money.
You can even test ad formats this way. If one ad format is not working for you, you can try out another one to see if that one works better.
5- Design Your Ads for Mobile Devices:
These days, most of the people are on social media through their mobile devices and they are usually on the go. They have very short attention spans and short memory when it comes to looking at ads.
Use images that are catchy and don’t require a lot of text to convey your offer. Also, include a good call to action that you are using the ads for. The reason behind that is when you gather attention of your target audience, you have just few seconds to get them to actually perform the action that you want them to. Make your offer persuasive enough that you ad doesn’t end up getting scrolled through without any result.