Video has always been a part of our lives ever since the invention of television. But now, people would rather watch videos online than on TV. That’s just how it is and marketers need to adapt to this.
Gone are the days when you could just upload text posts on your social media accounts and call it a day. Visual content, especially videos, are essential in today’s social media marketing because they are one of the best ways to get excellent results.
If you’re still not convinced, here are a few more reasons why you need video in your social media marketing.
1- They Grab More Attention:
Visual content can either be photos or videos whether they are in the form of regular social media posts or Stories. But, if we compare them, videos generally tend to perform better than photos. The audience for videos, no matter which forms they come in, has been growing for the past few years and continues to do so.
If you get creative and start your videos with a way to grab people’s attention from the get-go, you can see for yourself how powerful video marketing can be. Combine that with a good title or caption with suitable tags or hashtags, and you’ve got a recipe for success.
2- They Are Better at Conversions:
Since videos tend to grab more of the audiences’ attention, they have proven to be the best way to convert followers into loyal customers. If you impress your audiences with your videos, they will want to wow their followers too by sharing your videos.
You will get the interaction and engagement you need not only from your followers and customers but from people in their social circle as well. Videos drive the most engagement as compared to textual or other visual content. So, take advantage of that fact.
3- Compete With Your Rivals:
If you’re thinking of adding video to your social media marketing strategies, chances are your competitors have already done so. Be an active and outstanding part of this trend so that you have a chance of competing with your rivals.
Try to add as much creative as well as engaging videos in your marketing strategy as you can. You can post regular video posts, live broadcasts as well as Stories to get your audiences to invest their trust in your brand so that you can build a loyal community. And that is what any marketer desires the most.
4- They Help Build Trust:
The more people see you in action through the videos you post the more they will trust your brand. It’s just the way it is. You have to keep reminding people and giving them a reason to buy from you instead of your rivals who want exactly the same things as you.
The whole purpose of marketing your brand is to build trust in your community so that you will have more sales. There’s a reason why YouTube has a very passionate community. The comment section of videos is filled with both negative as well as positive comments. Negative comments are from people who don’t trust the uploader and positive comments are from people who love the uploader so much, they will defend them however they can through their words. Aim for a community that is filled with latter sort of followers. They will spread the word about you and advocate your brand. And that is what any marketer wants, right?
5- Better Google Search Rank:
If you embed videos on your website, people will spend more time on it watching those videos. Hence, you will have a higher average visitor stay time which is important in the eyes of Google algorithm. According to Moovly, If you have videos embedded in your website on a topic, you are 53 times more likely to show up in the search results if someone searches for that topic.
Not to mention, Google owns YouTube. If you have videos on YouTube relating to a topic, the algorithm will give preference to it and show it among the top results. All of that can be achieved by you if you optimize your video correctly with SEO, add a title that people want to click on, and the content that makes people stay.