Social media marketing is the most powerful way to market your brand in today’s digital age but that doesn’t mean that you should rely on just social media. There are other ways that you can digitally market your brand through your website and they are the most reliable in the long run. Social media networks keep changing and you don’t have control over it. But, you do have control over your website and the content on it.
One of the best ways that you can market your brand and convert your visitors is through email marketing. But, doing email marketing requires you to have a list of emails that you can send your content to. Building that list is often a very challenging task.
So, here are 5 easy ways to grow your email subscribers:
1- Offer Knowledge:
In this age of spam and cyber-crime, nobody wants to give out their emails to the website, unless they feel like they will get something out of it. The best way to do that is to offer something that will offer them something valuable.
Think about it, have you not signed up to websites like Medium, Social Media Examiner etc. to get their latest content updates. You did that because you know they will only send you valuable content. So, that’s what you need to aim for.
The type of content that you can create content that people want to see whether it is something that they care about, offers valuable solutions to make their lives easier or just entertains. You can choose the type of content only if you know your audiences.
You need to have your buyer personas in mind so that you can offer content that is according to their lifestyle and interests. This way, you’ll increase the chances of people subscribing for your emails.
2- Dangle a Carrot:
Another great way of getting people to give you their email address is to offer a prize as an incentive. People love winning and they will easily give out their email if they have even a slight chance at getting a prize. So, run a contest or a promotion that requires them to sign up using their emails.
There are different formats that you can use for the contest like photo or video sharing contest or just a plain and simple ‘enter email to take part’ type of contest. No matter what type of contest you run, the main incentive for people will be the prize.
The prize could be a generic iPad or iPhone or cash prize but it will work better if you set a prize that is directly relevant to your brand. Because if they are genuinely interested in that prize, they have the potential to become your ideal customer.
3- Lead Magnets:
Lead magnets are just as they sound. They are incentives that attract leads aka potential customers and they persuade people to give out their email addresses. Contests are a great example of lead magnets but there are other lead magnets as well that you can use like ebooks, checklists, cheat sheets, discount coupons, templates, free trials, podcasts, webinars etc.
But you need to make sure that as soon as they sign up, you send them an email with the promised content or a promise that the content they signed up for is on its way. Also, your content is highly valuable to their lifestyle so that they don’t hesitate to give you their email.
4- Lightbox Pop-Ups:
Pop-ups are annoying. That’s a fact. More than 60% of people feel like they are a hindrance in their otherwise smooth website experience. But, on the other side, more than 30% also feel that they offer content that may help them so they sign up for it.
There are countless websites that have seen a huge growth in their email subscriptions after they added pop-up lightbox to their website.
But there are a few things to keep in mind here:
- The pop-up should be well-designed and should only appear after the user has been on the site for a set amount of time like 10 to 15 seconds.
- It should only pop up once per session.
- The content promised must be advertised in a way that automatically makes people to enter their email address.
5- Make High-Quality Blog Posts:
Your blog posts are a mirror to the type of content people can expect in their email newsletters. If they are of poor quality or lack authentic information, people will not want to read more from you.
So, having good quality blog posts that offer value is a must if you want people to sign up for your email content. What this means is that the blog posts:
- Should never be plagiarized.
- Should be written in easy to understand English with no grammatical errors.
- Should be formatted the right way.
- Should be divided into portions so that they are easy to read and digest.
- Should offer information to people that they didn’t know before and will change their lives for the better.