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YouTube Has Announced a Redesigned Look and a New Logo

By Alex Neil Posted Aug 31, 2017 in Social Media Marketing/ YouTube

YouTube first rolled out a test redesign for its desktop version back in May and now it is rolling out the changes to all the users. In addition, the company is also changing the way the mobile app looks and has also designed a brand new logo to go with it.

YouTube has decided to put more emphasis on the content of the website and give less space to the sidebars and other secondary graphics while also making the user experience faster and cleaner. You can even choose a ‘dark’ theme to lower the radiation and make it easier on your eyes on the desktop version. All of these desktop changes were rolled out to selected users back in May while giving the rest of the users to opt in for the testing phase. Now that the tests were successful, YouTube has rolled out the changes to all the users.

The mobile app is also redesigned. We were all used to the big red header with different tabs on the top of the screen. Now, that big red header has been replaced with a white smaller header with YouTube logo on the corner. The navigation tabs are moved to the bottom of the screen.

When viewing a video, you can double tap on the right or left side of the screen to fast forward the video 10 seconds. Another gesture control includes the ability to move to the next or previous video by swiping left or right, respectively.

An exclusively desktop feature is also being extended to the app as well and that is the variable playback speeds. There will be new format compatibility in the app as well, including the vertical videos.

youtube new logo

The most notable change is the logo. Instead of its previous logo with a red background to ‘tube’, now there is a red play icon beside ‘YouTube’. The devices with lower width will only be able to get the red play icon to save space.

All of these changes bring home the point that YouTube has been and will be the best power player even if newer players come into the mix.


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