How to Go Viral on Social Media – 5 Simple Tips
By Alex Neil Posted Nov 07, 2017 in Social Media Marketing
When you are dealing with social media marketing, the best case scenario and dream would be for your content to go viral. The reason behind that is the more views you gather, the more traffic will go to your website, the more subscribers you will get which in turn increases the chance of increased sales.
The real task is getting your posts to go viral because if you manage to do it, you will reach a lot of audience in a very short amount of time and get bigger results. The thing is that it’s not that easy to go viral. You need the right content, optimal timing, the right target and a whole lot of luck to go viral in the online world.
But even though it is not that easy, it’s certainly possible. Here are a few tips and tricks that you get started with in order to go viral on social media.
1- Stay Informed:
The first tip that will help you greatly is to always be in the know of the latest trends and hot topics. Using the trending hashtags will go a long way in gathering more views. The reason behind that is people are already searching for that topic or trend on Google and Twitter etc. and if you make a good relatable post about that topic, you will have a good chance of appearing in the search results feed.
The way you can stay informed is always be on the lookout for latest trends on Google News, Google Trends and Twitter. Twitter is where you will most likely see the latest news and trending topics. So visit these websites regularly to know what is going on in the online community.
2- Keywords, Tags and Hashtags:
When you are trying to get discovered, keywords, tags and hashtags are your best friends. These are the things that will make your content noticeable in the Google’s search engine algorithms. The tip goes nicely with first one because once you know the trending topics, you can use the trending keywords and hashtags in your posts to make your content visible to the search engines.
The main part that you need to add as much keywords in is the title and description of your content whether it is a YouTube video or simply blogpost. If it is a blogpost, make sure that you mix in as much keywords in the whole text body as you can while also keeping the content fresh and interesting. Don’t just stuff keywords in there with no context whatsoever.
3- Get Noticed By An Influencer:
Influencers are people with a solid online presence and huge audiences. If they mention some brand, there is a huge chance that their followers will check it out and even buy their services and products depending on the review their influencer posted.
This tip is mainly based on luck because even if you are doing everything right, there is a solid chance that you will not get noticed by an influencer or celebrity. But even if there is a good chance that you will not get result, there is also chance of getting noticed and if you do get noticed, it will be a very good day for your brand. The pros outweigh the cons in this scenario and you should definitely keep trying in this regard.
4- Create A Contest:
A good contest and reward is a great way to get noticed on the internet. This is a cheap trick but it has proven to work time and time again. If you can figure out some reward that your target audience will love to get their hands on, create a contest around it. Contests are a great way to get people to like your Facebook page, follow you on Twitter and Instagram and generally do anything you want them to do within reason. It’s a cheap promotion tactic that will increase your brand awareness if you play your cards right.
5- Visual Content is the Key:
Most of the social media users shy away from huge blocks of texts. The attention span of online surfers is getting shorter and shorter. You will have a better chance of getting their attention with a bold photo, gif or video instead of text posts. If you have a hilarious text post that is short and you are certain is definitely viral material, you need to turn it into a meme in order to get shared and go viral. People don’t share just text posts because it looks boring. Combine text and visual in a unique and hilarious meme and you have a better chance of going viral.