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How to Utilize Valentine’s Day in Social Media Marketing

By Alex Neil Posted Feb 08, 2017 in Social Media Marketing

valentines day

It’s February and we all know what that means. It’s the time for cupids to do their thing and spread love in the air. The social media starts to overflow with the posts relating to Valentine’s Day as soon as February starts. Even the people who don’t have a spouse begin talking about roses, crushes, candy hearts, flowers and chocolates.

So, if you want to bring your brand marketing to the next level, take advantage of this amorous month. That’s especially if your business includes products that are customized for this purpose. So, without further ado, let’s take a look at the different things you can do to make the most of Valentine’s Day.

Must-Share Content:

No matter what you do, there are some things that you absolutely need to add in your content and those are romantic quotes about both singles and couples. You can just search for these quotes on Google and find the ones that are really unique and inspirational. Or you could write one yourself if you are in a creative mood. These quotes and inspirational words will go a long way in getting engagement from your audiences.

Tell Jokes:

While quotes and inspirational words go a long way, using your sense of humor will be just as effective. Personalize your brand. If you are single, make a joke about how you are better of single or if you are in a relationship, you can share the funny aspects of that too. You can even countdown to the big day and tell a funny but romantic story on each day that passes. Really, the possibilities are endless.


Giveaways are a great idea if you are a Business-to-Consumer (B2C) company. You can set criteria that your audiences need to meet if they want to take part in that giveaway. You will get a lot of engagement and new followers too. But you need to make sure that the item that you are giving away is actually what your audiences will be interested in.

valentines day 2

Hold a Contest:

Everybody loves being part of a competition and especially if there is a prize that they really, really want. You can ask people to take pictures of themselves with your products in a romantic setting and the best photo will win the contest. There are a bunch of other ideas you can use with contests.

The point is, you can hold contests any time of the year but around special days, people tend to use social media channels more than they usually do. This will result in you getting a lot of engagement and possibly, new followers as well.

Organize an event:

If you are a company that holds events from time to time, this is a really good time to organize an event based around the Valentine’s Day theme. You can spread the word about it through social media and promote your event as much as you can. Hold the best event that you can and it will keep you in people’s minds for a long time. It might do wonders for your conversion rate.

So, these ideas will really make your audiences love you more than they did before and it will do wonders for your brand awareness. That’s what you want because we all know that at the end of the day, brand awareness is the key step to doing successful social media marketing.


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