Twitter Is Nudging Celebrities To Use Periscope
Back in January, Twitter acquired Periscope (a live-streaming video app) and later launched it as a rival to Meerkat (a similar app) which has been creating quite a stir on Twitter in the past few months.
But it seems like Twitter is trying every method available to persuade people to stop using Meerkat. According to TechCrunch, Twitter is contacting Meerkat using celebrities and telling them to stop using Meerkat since it’s dying and all that.
In addition, Twitter is also pushing media companies to stop using Meerkat as well or else they might be cut off from accessing Amplify, which is really important for media companies. This indicates that Twitter s willing to use any way necessary to get ahead of Meerkat.
“Twitter hounds every celebrity after they try Meerkat. Almost to the point of stalking,” a source of TechCrunch said, adding that it’s leading to some tension internally as well. “Twitter is absolutely obsessed with Meerkat. They talk about it all the time to the point that the Periscope employees and founders are angry.”
But, it’s not just Twitter who is trying to persuade celebrities, Meerkat is trying a similar approach albeit a little less aggressively. This battle is turning downright ugly. Let’s see how it goes in the coming months.