Twitter Kills the 140 Character Limit – 280 Character Limit in Effect
When Twitter was launched a decade ago, the microblogging platform set itself apart from others with its 140 characters limit. Even though the main feature of the platform was the chronological tweets and news, the character limit was what stood out the most about it. People had to be really creative to cram their thoughts into 140 character limit tweets.
But now after a month of testing out the feature, Twitter has officially launched the 280 character limit and killed the previous 140 characters. Now you can have more space if you need to say something that requires more than 140 characters.
Twitter has been facing a lot of issues and the majority of them are related to harassment, Russian propaganda and a certain president who constantly threatens nuclear war. Considering the fact that these are really big issues, giving people including the negative parties more room to say their piece of mind is a move that is quite mind boggling, to say the least.
But according to Twitter, this new update is a step in the right direction. Here’s how their product manager, Aliza Rosen (@alizar), explained in the official blogpost announcing the change:
“We are making this change after listening and observing a problem our global community was having (it wasn’t easy enough to Tweet!), studying data to understand how we could improve, trying it out, and listening to your feedback. We’ll continue listening and working to make Twitter easier for everyone while making sure we keep what you love.”
You can access this change readily on your desktops while on mobile devices, you need to update the app to get the longer tweets. The change is available to all the people globally except for Japanese, Korean and Chinese tweets. Those tweets will continue to have a 140 characters limit for now.
The change is being met with more criticism than praise and that is because it will give the inflammatory parties more space to spread negativity and hostility. The test group didn’t include them but now that the change is out for all Twitter users, it will be intriguing to see what they do with it.
One thing is for sure and that is the new character limit will be a positive thing for brands who are doing social media marketing. They will not have to spend as much time racking their brains to cram their message in a short tweet.