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Know Which Twitter Ad Campaign Is Best For You

By Alex Neil Posted Dec 14, 2016 in Social Media Marketing/ Twitter


There was a time when companies would go to print media for posting their ads like newspapers, flyers and pamphlets etc. Some would even go to radio stations to get the job done. While some of the business owners still go for the old fashioned approach, most of them now rely on digital platforms. One of those digital platforms is Twitter.

It’s one of the world’s most popular micro-blogging platforms and if you want to know how to take advantage of that, just keep on reading. Here are a few things you need to know about Twitter ad campaigns and you can decide which when will better suit your business needs.

Which Campaign Is Good For You?

There are five different types of Twitter ad campaigns that are suitable for specific goals. You need to know specifically what you want to get out of your ad campaign. Are you investing to get more followers? Or do you need website clicks or conversions? Do you want lots of engagement on your tweets? Or do you want to direct people to your app? Are you doing it to gain leads on Twitter? Whatever your reason, there is something for everyone.

1- Followers:

Followers are crucial to any business because if someone follows you, it makes them potential customers. There is a chance that they will order services or products from that brand. But gaining a solid follower base is not as easy as one might think.

But there is a Twitter ad campaign that is designed to get you more followers in an easy and simple way. You can target people based on keywords or interests. You can even reach out to the followers of popular businesses in your niche. If you have a solid ad that offers people something that they might want, Twitter ad campaign will do the rest for you.

2- Website Clicks:

Twitter QUick Promote

Okay, so you have got a lot of followers. But very few of them actually buy from your business and you want to change that. There is a Twitter ad campaign that is designed for specifically this purpose.

You can use the Twitter ad campaign to direct your followers to your website and increase your conversion rate. Twitter uses business cards for this purpose. These cards can be customized by you and you can make them look as appealing as possible.

You will also get the conversion analytics that will tell you how your ads are being received. If they are not working, you can make tweak them to make them even better.

3- Engagements:

If you have a special cause that you want to promote through a tweet, this Twitter ad campaign is perfect for you. You can use this campaign to promote a specific product launch or an event that is coming up soon. You can incorporate a specific hashtag or keyword in your advertisement. This way, it will be easier for people to show interest in your event or product launch or whatever it is that you are promoting.

You can reuse that hashtag or keyword in an interesting and unique way in your regular tweets as well to start more discussions and conversations around that topic. This will create a major buzz and you’ll get exactly what you paid for.

4- Mobile App Promotions:

You can even promote a mobile app that you have created, by using Twitter ad campaign. That’s a great way to promote your app because over 83 percent of Twitter users are on mobile and they can be persuaded to buy interesting apps.

The Twitter App Card is designed to show app image, description, rating and an option to install or open the app directly from their Twitter timelines. What you will get through using Twitter App Cards is increased downloads, reignite old users’ passion and you can target people who are more likely to buy your app.

These are all different types of Twitter app campaigns that you can use to promote your business on Twitter. You can choose one or more of them according to the nature of your business.


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