Top 5 Social Media Marketing Tools in 2017
By Alex Neil Posted Apr 17, 2017 in Social Media Marketing
Social media has been the best thing to happen for the marketing world in the last decade. But it can also be the worst thing for people who are not very fond of technology. For them, it can be really challenging to keep up with the latest trends and updates. Every few weeks a new update rolls forward in one of the social media platforms and it becomes a task to understand what’s going on.
It can take a lot of effort and time, which leaves less time for other things marketing related like curating data, posting, analytics, engagement and other marketing related stuff. But good news for social media marketers is that there are a bunch of really great tools out there that are designed to make social media marketing a lot easier and less time consuming.
Here is a list of the best social media marketing tools that are compatible with the latest updates in social media platforms in 2017.
1- Social Metrics Pro:
It’s a great tool for analyzing how well your posts are doing on multiple social media platforms. It’s basically a one stop solution for people who use many social media platforms for their marketing campaigns. They can track their progress on all of those platforms using this tool alone. It will save a lot of time and effort because it is really simple and easy to use.
It’s very user friendly with clear instructions on how to use it. Its control panel has a feature that shows you underperforming posts in red and successful posts in green. It keeps track of your posts as well as your pages so that you know exactly where you stand in your marketing campaign.
Buffer is a must have tool if you are doing social media marketing. It allows you to schedule posts on multiple social media platforms while also making adjustments for those platforms individually (photo and video adjustments). It’s really simple and straight forward to use. Buffer also has one of the best blogs that you could find on social media marketing which offers guides and tips on how to stay on top of your social media game.
Buffer is really the best tool for content automation on social media. It also has a Chrom extension which enables you to share interesting content found online on Facebook, Twitter, Google+, LinkedIn and Pinterest.
Quuu is designed for content curation from across the web. The best thing about Quuu is that all of the content is hand-curated by team of actual people, not computers. Currently they curate content regarding to 300 different topics and your business is bound to be among one of them.
To make the experience even simpler, all you need to do is sync your Quuu account with your buffer account and all the curated content will be sent directly to your Buffer feed. From there, you can share or schedule the posts or articles that you like on any platform you choose. Wouldn’t that be awesome?
4- Sprout Social:
Sprout social is like Buffer in the sense that it lets you post on different platforms. But the main feature of this particular tool is to help you with customer service. Followers’ management and engagement is very easy and way less time consuming than before.
It also offers multi-level access which means that even if you have a large team of employees handling different aspects of your marketing campaign, they can all use this tool to effectively do their jobs. The analytics provided help you make sure that your followers are satisfied.
This is a simple enough tool that does a certain thing in response to a certain situation. IF This Than That basically lets you create ‘recipes’ of different scenarios. For example, if you publish a post on your website and you want it to share with your social media followers too, you can easily do that. Just create a recipe and when the post is published on your website, it will automatically be shared with your social media audiences as well.
It may seem like a simple software but it will save a lot of your time if you use it to its maximum potential.