Top 5 Free Social Media Management Tools in 2018
By Alex Neil Posted Jan 16, 2018 in Social Media Marketing
Social media marketing can be very time consuming and marketers need to constantly juggle multiple platforms which becomes harder and harder as the audiences and followers grow.
With the New Year just starting out, you must have made a lot of resolutions about your life and goals. And if you haven’t added being smart about your social media management, you need to do it now. Because resolutions like your diet & gym plan, taking time out for your personal life and other such resolutions are more likely to get broken but the smarter social media management can be the one resolution that you actually manage to stick to.
How? Well, with the social media management tools available in the market, it’s really easier to be smart about your time consumption. The good news is that some of the best social media management tools are absolutely free. So, even if you don’t have the budget, you can still save a lot of time.
So, here are the top 5 social media management tools that will help shave off your hours to do smart marketing in 2018.
Hootsuite is the most favorite among many social media marketers because it’s really simple to manage and it has a great free plan. Yes, you can upgrade to the paid subscription whenever you want if you want more than what the free package offers but its free plan is a great one as well. What you get is:
- The ability to manage three social media platforms in one place.
- Schedule 30 posts in advance.
- Basic analytical data to track your growth.
- 2 RSS feed integrations.
- The ability to generate leads with social contests.
With this many benefits, Hootsuite is the best free social media management tool in the market right now. Even its paid subscriptions are at reasonable prices as well.
Buffer is also another social media dashboard that offers a great free package for beginners. It has been in the market for a long time and has some additional features as compared to Hootsuite as well. With its free plan, you can:
- Manage 3 social media platform at one place.
- Schedule 10 posts in advance.
- Utilize their browser extension and mobile apps (iOS/Android).
- Create and post content using its image creator and GIF/video uploader.
The ability to use Chrome extension can be really useful because then you can schedule to share posts that you find online while surfing the web. Isn’t that neat?
Buffer doesn’t offer RSS feed, link shortening and tracking in its free plan though. But the paid plan starts from as low as $10 per month and that’s not much at all.
Also, Buffer offers one of the best blogs in terms of social media marketing. So, if you want constant updates and tips about the latest trends in social media marketing, you can benefit a lot from that as well.
This is not an all-rounder tool like Hootsuite and Buffer but if you utilize Twitter the most for your marketing and struggle with managing multiple Twitter accounts, TweetDeck is the best social media management tool for you.
- You can create custom timelines.
- Create and manage Twitter lists.
- Add team accounts.
It’s absolutely free for Twitter users. Yes, Twitter is facing a growth crisis but there are brands and celebs who rely on Twitter for their marketing and if you are one of those brands, you will not go wrong with TweetDeck.
If you are struggling with curating good content to post on your social media accounts, Buzzsumo is the answer to your problems. Also, it’s one of the best social media monitoring tools. You can track the growth of your Facebook page in the best possible way.
- You can track which content performs best on your page.
- It will suggest the optimal days and times to post.
- It will also give you monthly stats over time which show you exactly how much your page is growing.
- Not to mention, you can search for interesting content to post as well.
5- Likeable Hub:
Likeable Hub is branded as the best social media automation tool. When you visit their official website, do not be intimidated by their expensive paid subscription packages. If you want something like what they offer in those plans and your budget allows it, go for it. But they have a free Likeable Hub app as well.
With the free app, you can:
- Schedule content to post.
- Get content creation ideas.
- Generate leads which is really important.
- Measure your results.
The best thing about this app is that you can achieve all this things while on the go which is a great thing for busy marketers.