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Facebook Removes Vital Targeting Options to Prevent Discriminative Ads

facebook/ Social Media News / Sep 18, 2017

Facebook Removes Vital Targeting Options to Prevent Discriminative Ads

In the past week, ProPublica (an investigative reporting publication) uncovered the fact that Facebook enabled advertisers to target people based on discriminations like ‘Jew haters’ and ‘NaziParty’ etc. The company contacted Facebook to further investigate the issue and Facebook promised to remove such discriminations and improve the targeting ...


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6 REASONS YOUR FACEBOOK ADS ARE NOT SUCCESSFUL

facebook/ Social Media Marketing / Jan 09, 2017

6 REASONS YOUR FACEBOOK ADS ARE NOT SUCCESSFUL

We’ve all come to know Facebook as the biggest social media giant in the world of marketing over the last decade. But the game was started in 2006 when with the partnership of Microsoft, Facebook ads came to the market. Now, these ads have the most targeted traffic with ...


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Facebook Will Let Users Block Certain Types of Ads

facebook/ Social Media News / Dec 17, 2016

Facebook Will Let Users Block Certain Types of Ads

If some of the ads you see on Facebook upset you, Facebook is going to do something about it. Facebook wants its users to enjoy their time and if certain types of ads are getting in the way, those ads need to go. Facebook will help people avoid ads ...


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Facebook is Testing Ads for Apple TV and Roku TV Apps

Facebook News/ Social Media News / Nov 06, 2016

Facebook is Testing Ads for Apple TV and Roku TV Apps

In the Q3 earnings call 2016, Facebook expressed its concern that the ad growth will start slowing down in 2017. To take care of that problem, Facebook is now looking to sell video ads for Apple TV and Roku TV apps. According to Recode’s report, Facebook will deliver video ads ...


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Facebook is Testing Ads in Groups Now

facebook/ Social Media News / Oct 11, 2016

Facebook is Testing Ads in Groups Now

Facebook says that by mid-2017, News Feed ads will reach its maximum capacity. So, to overcome that dilemma and to keep the revenues growing to cater to the ever increasing Facebook community, Facebook is now testing ads in groups as well. These tests will be generated in the mobile and ...


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Reasons Why Boosting a Post on Facebook Is Not Such a Good Idea

Facebook Marketing/ Social Media Marketing / Feb 29, 2016

Reasons Why Boosting a Post on Facebook Is Not Such a Good Idea

If you run a page on Facebook, there will be an option for boosting it beside every post that you make. Boost post feature is essentially a shortcut to making an ad post but not really as effective as the actual thing. Basically, it lacks many options that ...


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Best Platforms For Paid Social Media Marketing

Facebook Marketing/ LinkedIn/ Social Media Marketing/ Twitter Marketing/ YouTube / Oct 13, 2015

Best Platforms For Paid Social Media Marketing

If you are new to social media marketing, chances are that you want to build your social media presence the organic way. You want to avoid paying extra dollars to reach your target audience. You will try hard to get someone to mention you in their blog, page or ...


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