How to Solve 5 Most Common Social Media Problems
By Alex Neil Posted Aug 30, 2016 in Social Media Marketing
No matter for how long you have been doing social media marketing, there are a few things that every marketer has had to face at one time or another and they will likely face those issues again in the future. But when they do occur, they are usually followed by drastic consequences.
It’s best if you prepare yourself for those problems and try to limit the side effects to a minimum. Below are the five most common social media problems that you either have already faced or will likely come across if you are doing social media marketing.
1- Lack of Resources:
The first most common issue among social media marketers is that they don’t always have the best resources available. Sometimes they have not enough employees and sometimes the employees they do have are not talented and skilled enough to really make the brand’s social media strategy successful.
In that case, you can either hire new employees or replace the existing ones with more talented ones. If you can’t do either of those things, what you can do is you can use latest tools that are meant to assist you in social media marketing campaigns. It will allow you to work more efficiently while saving a lot of your time.
HashJacking is when people use your hashtags to negatively affect your brand. This really puts a dent in your brand’s reputation. What you can do to avoid it is that you carefully think and use hashtags that can’t be easily abused.
If the issue still occurs, listen to what people are saying and if their concern is legitimate, be graceful and apologetic in your response and try to resolve the issue as soon as possible.
3- Internet Slang:
There are a lot of slangs that come and go over the internet. Using those slangs is not appropriate for any brand unless your brand focuses entirely on the youth. Use proper English to avoid confusion and misinterpretation of your message.
4- Brand Loyalty:
It’s a huge problem that people these days don’t have much time to care about any particular brand. But there is a way to earn their loyalty.
Putting out new and fresh content and promoting them over different social media platforms takes a lot of time and effort. But don’t forget to find some time to respond to the people who interacted with your content. Read all the comments and make sure to appropriately respond to each one of them. This will help your brand get loyal followers which will be good for your business in the long run.
5- New Technology:
Every few weeks, a new social media tool appears in the online market. Many marketers tend to just jump in without giving it much thought other than that it’s the latest trend in the social media marketing. They need to stop doing that.
Every business has its own unique needs and it may or may not need the latest technology to enhance their reputation. Think thoroughly before adding any new tool or platform to your social media marketing campaign. If you think that it will benefit your brand in the long run, only then think about going down that new road.