Popular Social Media Trends In 2015
Based on stats from the previous 12-24 months, it’s really becoming obvious that social media marketing is ‘the new black’. It doesn’t matter which field of business you are into; whether it’s small or large; whether the services are internet based or manual; if you’ve got a business, social media is the way to market it across the world.
The problem is that there are a lot of social media platform to choose from and decide which will be best for your business campaign. If there were only one or two networks then the choice would be a piece of cake. But as it is, there are so many to choose from like Facebook, Google+, Instagram, Twitter, Pinterest, Tumblr, Youtube etc. So, you have to compare pros and cons of each one of these networks to decide which will be best for your business campaign.
But the problem doesn’t end here. Once you are marketing your business through one or more of these social media platforms, you have to be constantly aware of its changing trends and algorithms. Then you have to change or completely redesign your business marketing strategy based around it. Social media marketing may be extremely common but it’s anything but easy.
Based on the some of the observations social media experts and previous trends of these social media platforms, following are some of the social media trends that you will probably see a lot around the web.
Money Transactions and Sharing Facilitated by Social Media Networks:
In October 2014, some hacks discovered a hidden payment method feature in Facebook Messenger app which will allow people to send money to each other using just their debit card information. Also, it’s possible that Facebook will also allow you to pay online marketers using this feature. If the previous incidents are any indication then you can expect other social media platforms to follow this example.
So, in 2015, be prepared for social media platforms to handle your money in addition to handling your social lives.
Ecommerce Evolving Into Scommerce:
In 2014, both Twitter and Facebook beta-tested ‘buy’ buttons which will allow users to shop with just a click or two without ever leaving the network. It will really benefit social media marketers in a way because they won’t have to worry about getting people to visit their websites in order to make a purchase. Their audience will already be on these platforms and if they see something they like, they won’t hesitate to buy it, especially if they don’t have to fill out forms every time they decide to make a purchase.
Privacy Will Be Made More Possible:
If I am correct, no one wants all of there interactions made public. People want privacy in their personal lives. Seeing this, many small social media platforms like Whisper, Yik Yak, Snapchat, Secret etc. arose in 2014 which promised complete privacy but sometimes these kinds of promises are hard to deliver. For example, Snapchat has been hacked several times revealing personal photos that shouldn’t have been made public.
But you can expect larger platforms to focus on this privacy issue in 2015. For instance, Facebook’s chat app Rooms lets people create chat rooms with shared interests without the need to reveal their identities or locations.
As it has been proved time and time again that visuals have a better effect in social marketing than written blog posts, you can expect that to hold true in 2015 too. People find it easier to make short videos about their business than write that whole thing down in a blog post which people may or may not read.
Based on this, social media platforms have focused on the video posts. Facebook has really worked to bring it to front line by featuring auto-play video ads and video views. In the late 2014, Facebook actually surpassed Youtube in video views. So, it’s safe to say that social media marketing will focus on video posts in 2015 too.
Rise of Small Social Media Platforms:
The lack of privacy has encouraged people to make smaller social media platforms that promise to give you personal space without badgering you with ads. For example, Ello is promising:
“We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.
You are not a product.”
So, you can expect other such platforms to rise and progress in 2015 that will stand up to larger platforms like Facebook and Twitter.