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Is Meerkat Trying to Become Independent Of Twitter?

By Alex Neil Posted May 05, 2015 in Facebook News/ Social Media News/ Twitter Marketing

Twitter vs Periscope

Back in January, Meerkat created quite a stir by introducing live streaming videos on Twitter. But twhat they did wrong or should I say, what bit them in the end was the fact that they depended totally on Twitter for its social progress. What did Twitter do? It acquired and launched a similar app called ‘Periscope’ which also streamed live videos but with addition of privater streaming and replays of old broadcasts.

But Twitter did not stop there! It also cut of Meerkat’s access to Twitter’s social graph. Which then led to people having to manually follow people in Meerkat instead of automatically following the people they do on Twitter. That was really inconvenient for both Meerkat users and Meerkat itself. But Meerkat founder Ben Rubin did not back down and he said that “the product is here to stay, the team is here to stay, and definitely the vision is here to stay.”

Since then, a digital battle has been going on between Meerkat and Periscope with both the apps trying to one up the other. Now it seems that Meerkat is finally trying to make itself independent of Twitter.

Over the weekend, Meerkat added Facebook support to its video streaming. That means that Facebook users can now watch Meerkat videos if they are shared over Facebook. For Twitter videos they still have to have a Twitter account. But all in all, it is still progress. This change has developed a hope that there nis still future for Meerkat in the world of social media.


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