The Latest Facebook Algorithm Changes Might Affect Fanpages
It’s not a hidden fact that organic reach of Facebook fan-pages has decreased significantly over the last year. Unless they pay for advertisement, there is a very small chance of their posts making it to their fans’ news feed.
But, as Marketing Land stated, a few latest changes to Facebook algorithm decreased that chance even more. How? Well, according to Facebook (and I think most people would agree), people prefer to see what’s going on in their friends’ lives rather than posts from their liked pages. People polled for some changes that would ensure that they will not miss anything by their friends.
Facebook made it possible by changing its algorithm, which will now affect Pages’ organic reach even more. These changes are different for every user. People who prefer posts by friends will get to see posts by their friends. People who prefer to engage in posts by their liked pages, will get to see posts by pages.
Product manager Max Eulenstein and user experience researcher Lauren Scissors wrote in a blog post:
“The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline. Overall, pages should continue to post things that people find meaningful and consider these best practices for driving referral traffic.”
Even if organic reach has decreased and it’s become difficult reach your followers, it does not mean that it’s impossible. You just have to keep courage and continue making engaging posts because your posts have a good chance of making it to you loyal fans. Or you could invest money in paid reach. Just do whichever option works for you.