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Instagram Is Testing Out a Standalone Direct Messaging App

By Alex Neil Posted Dec 07, 2017 in Instagram Info/ Social Media News


Instagram is currently testing out a standalone app for direct messaging, which could definitely be a winner.

Just like Messenger for Facebook, there may soon be an app called Direct for Instagram direct messaging which would remove the built in messaging feature from the main Instagram app.

Started as just a photo sharing app which let you create and edit photos to enhance them and then share them with your audience, Instagram has grown into quite a big social media network. Now it has videos, gifs, boomerangs, superzoom feature and Stories that make the app a lot of fun to use and market your business with as well.

instagram direct

Instagram said this about the latest test to The Verge:

“We want Instagram to be a place for all of your moments, and private sharing with close friends is a big part of that. To make it easier and more fun for people to connect in this way, we are beginning to test Direct – a camera-first app that connects seamlessly back to Instagram.”

This could bring Instagram further ahead in the Snap VS. Instagram game. The new Direct app could decrease the user growth for Snapchat even more because of its private one on one nature and direct messaging.

When you open the app, it currently takes the user to the camera so that users are prompted to take photos and videos to share with their friends. You can also access the other features and settings through the menu button.

Direct has been rolled out in Israel, Italy, Chile, Portugal, Turkey, and Uruguay, on both Android and iOS as of today. The reason behind this is that it’s wise to test the product out in smaller markets to see how people respond to it and then, if it’s successful, launch it globally. This has been the strategy for many products by Facebook in the past and it has proven to be quite useful. It’s yet unclear when this app will be rolled out globally or if it will at all.


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