Instagram is going to Follow Facebook’s Footsteps
“To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most,” This explanation was given about this change:
“If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.”
What it basically means that it will be more like Facebook, which is not a good news for a lot of people. Especially the brands that use Instagram in their social media marketing.
Now the brands will have to work harder to be in their followers’ news feeds, just like they have to on Facebook. Which, as the previous years’ observations showed, will not be enough. So, they will have to invest more money in Instagram ads and so on. You can see the pattern here, don’t you?
The purpose behind this new change seems to be this exact reason: to get more revenue through Instagram ads, just like Facebook ad campaigns.
People have been criticizing this change all over the internet since it was announced on Tuesday. One such blog post was published on TheGuardian that was really interesting. The point is, Instagram has more than 400 Million users, more than Twitter and the number continues to increase. If this change is successful, great but if it is not, this could be the downfall of Instagram.