How To Increase Your Organic Reach On Facebook
Let’s start by understanding how organic reach is different from paid reach. Facebook says:
“Organic reach is the total number of unique people who were shown your post through unpaid distribution. Paid reach is the total number of unique people who were shown your post as a result of ads.”
Is Organic Reach Better Than Paid Reach?
Many would argue that paid reach is better because it brings quick results. You get likes and followers faster and people are more likely to see your articles and posts with paid reach. They are right because organic reach has been decreasing due to increased competition.
Facebook has explained why the organic reach is going down day by day. People are adding more friends, family and business connections and they are liking more and more pages, due to which it has become really difficult for a page to make space for its posts on the news feed of its followers. That’s why a large number of pages are paying to get their way into its followers’ news feed.
How to Increase Organic Reach of Your Page?
Even if organic reach has decreased and it’s become difficult reach your followers, it does not mean that it’s impossible. You just have to keep courage and follow some tricks that will help you make your space in the news feed of your followers.
1-Make a Post Schedule and Stick To it:
On Facebook, quantity of your posts makes a huge difference in making to the news feed. If you post infrequently, you have to change that in order to get noticed. Make a schedule while considering two things:
- Number of posts per day
- Timing of the posts
Timing does matter. You don’t want to make several posts at a time because your followers are from all over the world with different time zones. Some are available at one time while some are online at other, so decide carefully. Once you make a plan, you better stick to it. Facebook scans its pages and records the activity of its pages. If you stay active on your page regularly then you have a better chance of getting popular on Facebook.
2-Make Engaging Posts:
Instead of making posts that are full articles and force people to read them to understand their point, make posts that grip the audience at first glance. Use graphic images and photos to attract audience. Once they are attracted, they are more likely to like and comment on your posts. Written description should be very short because now people don’t have time to read reports and articles. They like to move through their news feed fast because they have a lot of connections that they want to follow up.
So keep your posts short, to the point and interesting. Add photos which explain to your audience what you post is all about.
3-Use Questions and Polls to Your Advantage:
People are more likely to comment on a post if they are asked a question. They like to interact in this way. Use this to your advantage by doing these things:
Ask a question that you think that people would definitely find interesting.
Conduct a survey about things relevant to your business and ask people for their opinion.
Pick a unique statement and ask people if it’s true or false.
Think of it this way: You are standing on a stage in front of an enormous audience. Your job is to make sure that the audience keeps their eyes and ears fixed on you. You have to do whatever it takes to make that happen. Use the same technique to keep your Facebook audience engaged to you.
4-Add Some Personal Touch:
You must have realized in your life that most of the people are nosy and they want to know your personal matters. Same thing applies on Facebook. Keep your people entertained by posting some personal experiences and happenings. But in doing so, keep in mind that your posts should be relative to your page topic.
People like this kind of stuff and they will get a chance to connect with you which works in your favor because it would increase your chances of getting more likes and comments. Keep in mind that, the posts with lots of likes and comments are considered quality posts on Facebook.
5-Images and Videos are Your Best Friends:
People don’t share written statuses very often but what they share the most are images and videos. Facebook is big on photos and why not? Photos are certainly more eye catching than a written status update. Use this to your advantage by making infographic sand videos about your page topic. They will get noticed more than any written update you make. But your photos should strike some chord in people for them to like and share them.
Make Your Followers Your Priority:
Keep in mind that what you post should be based upon what your followers would like to see. Get yourself on their level and think what would interest you more. By doing this, you’ll get an idea as to what would get more popularity among your followers. Remember, people won’t care about your posts and move on unless you give them a reason to do otherwise.