Google Includes Tweets in ‘Desktop’ Search Results
Back in May, Google and Twitter became partners to bring tweets into mobile search results. In a blog post Twitter said:
We’re excited to team up with Google to bring Twitter’s unique, real-time content to Google’s search results. Starting today, U.S. users searching in English will see relevant Tweets in their search results within the Google app (iOS and Android) and mobile web. The desktop web version is coming shortly, and we have plans to bring this feature to more countries in the coming months.
This relationship has reached a new milestone now that Google has integrated the same search results on Desktop too. Twitter added an update to the above blog post:
8/21 Update: Tweets in Google Search can now be seen on desktop in addition to mobile devices and web.
Google announced it too but in a short and funny tweet.
— Google (@google) August 21, 2015
The search results will work like this: If you search for a particular individual then it is going to be difficult because there are countless people with the same name. But if you search for a topic about which there has been talk on Twitter, Google will show you the relevant tweets.
This will be essentially beneficial for Twitter because if a person wants to join in on the conversation showed in Google search results, they will have to sign up to Twitter.
This will also be great for business marketers who are using Twitter in their marketing campaigns. If someone types in a topic that your brand is involved in, there is more of a chance that your tweet about that topic will show up in Google search results too.