Facebook Updates its Newsfeed Algorithm to Hide Spam and Misleading Content
By Alex Neil Posted Jul 01, 2017 in Facebook News
A while ago, Facebook faced a crisis when misleading information and fake news created quite a stir in the world, around the election. Since then, it has been Facebook’s priority to keep another such misfortune from happening. There has been another new update in this regard.
Facebook has updated its newsfeed algorithm once again. The new update will limit the amount of spamming posts and misleading links you see in your newsfeed.
As explained by Facebook: “Our research shows that there is a tiny group of people on Facebook who routinely share vast amounts of public posts per day, effectively spamming people’s feeds. Our research further shows that the links they share tend to include low quality content such as clickbait, sensationalism, and misinformation. As a result, we want to reduce the influence of these spammers and deprioritize the links they share more frequently than regular sharers.”
Although Facebook could ban these users, the network has decided not to go to such extremes. It will just reduce the exposure that these accounts get and in turn, keep misinformation and spam from going viral.
According to the algorithm, the main signal of such spam accounts is that they share 50+ posts per day. It doesn’t mean that the genuine accounts who share 50+ valuable or non-spam posts daily will take a hit in exposure. According to the platform, it’s just one of many signals of spam accounts.
There is also a prompt that notifies the users whenever they share an untrustworthy related content. The prompt informs the users that the content they are about to share is disputed by third parties. There is also an update that has recently been announced and will be in effect by mid-July. That update will make the publishers unable to edit the titles, previews and images of the posts. It will reduce the amount of clickbait titles you see in your newsfeed.
All of these updates are to make sure that Facebook users get to see genuine and valuable information on their newsfeed and fake news can be discouraged to make Facebook a better social media network for the world to be on.