Facebook or Twitter – Know Which One Is Best for You
Whenever social media marketing comes to mind, the first name that comes to mind is Facebook with Twitter as the immediate second. We think of Google+ but then we do not give it much thought because we know that there is no promising future in pursuing this network. The list expands from there. If your work includes a lot of pictures, you go with Instagram. If you want to target female audience, you go with Pinterest.
The point is, it all starts with Facebook and Twitter. If you don’t have one of these accounts, you are not taking social media marketing seriously. But the problem is the brands who are just starting social media marketing cannot run both of these accounts at a time. So they have to choose one of them and when they are comfortable with one, they add another and then another and so on.
So, the first choice for any social media marketer has to face is whether to choose Facebook or Twitter. The following list should narrow it down for those new marketers so that they can make the choice to get what they want.
Facebook Has More Population:
It doesn’t matter how you look at it, there are more people on Facebook than there are on Twitter. So, with the same amount of effort you can reach more people than you would if you were using Twitter.
Appearing in the news feed on Facebook is more difficult than Twitter because of its algorithms and filters. But while there are no filters on Twitter, it is difficult for people to notice you when they are bombarded with a lot of tweets every second.
So, if you use correctly, Facebook might be more beneficial for you in the end. Yes, you will have to invest in Facebook Ads but I would say, it is well worth the outcome.
Facebook is best for you if you have a smaller audience and you don’t have too many posts to share because if you post too much, Facebook will consider it as spam and your reach will dwindle.
Twitter is best for you if you have a rapidly growing audience and you have multiple posts to share per day because if you post too less, you will be forgotten in the very vast ocean of tweets.
According to a survey, Facebook has a higher time stay per visit than Twitter but by a very small difference. Twitter has higher number of pages viewed per visit than that of Facebook but, again, with a very small difference.
So, it is up to you, really, what will suit you the best in order to increase your brand awareness and loyalty.
If customer service is a huge part of your brand then Twitter is best for you because it can start an instant conversation between customers and brand managers. Also, now that Periscope, a live-streaming app, is in the picture, you can hold live customer service question/answers and interviews.
If you business thrives on engaging and commenting on other blogs, Facebook is best for you because Facebook lets you comment on other blogs using your Facebook profile. This way your brand will have an increased number of followers.
Facebook says that family and friends come first. Which means that you have to compete not only with your rival brands but with family and friends of users too in order to appear in their news feed. But on Twitter, people aren’t for deep interactions. Most of them are there for content discovery and to find out what is going on in the media and their favorite brands.
The things that I have stated in this post are mostly just facts so that you can choose what platform to use for your social media marketing. If you choose Facebook or Twitter or both, make an effort on winning the hearts of your followers by following these tips for Facebook and Twitter.