Facebook is Testing ‘Messenger Day’ – Yet another Snapchat-Like Feature
Apparently the company is really psyched over the success of Instagram stories (the first Snapchat… err, ‘Snap’ feature copied without any change in the interface) which was launched two months ago. There was the stickers and drawing feature on WhatsApp too that was also very Snap-like. Now, Facebook is testing yet another feature that is also copied from Snap but this time, it’s on Messenger.
The feature is currently being tested in Poland and is called ‘Messenger Day’. It lets you share photos and videos with friends that will disappear in 24 hours. There are also filters and stickers that are available to customize the photos according to the occasion. It’s all exactly the way it is in Snap. The only difference is that Facebook is also offering suggestion filters as well as prompts like ‘I’m feeling…’, ‘Who’s up for…’ and ‘I’m doing…’ These prompts help users on the things they would like to share and they also give further options like ‘so Blue’, ‘so done’ and ‘blessed’ etc. with each option customized with appropriate design.
In a statement to TechCrunch, a Messenger spokesperson said, “We know that people come to Messenger to share everyday moments with friends and family. In Poland we are running a small test of new ways for people to share those updates visually. We have nothing more to announce at this time.”
The reason for introducing this feature in Poland first is that Snap is already quite popular in the United States and if Messenger Day was introduced where 60 Million Snap users already reside, it might not have worked. In Poland, while there are a large number of people who use Messenger, very few among them use Snap. So, Messenger Day was introduced there as a test. If it really goes well and creates a phenomenon, chances are that Messenger Day will be introduced in other countries as well.