Facebook is Now Testing ‘Messenger Day’ in Australia
Last month, Facebook test launched ‘Messenger Day’ in Poland to see if the feature will be well-received. Messenger Day lets users create images and videos that last for 24 hours before disappearing. Sounds just like Snap, right? That’s because it is.
It seems that the feature was a success in Poland because now Facebook is testing Messenger Day in Australia. It’s the same as Snap in every sense; the design, the functionality, they all resemble Snap. The only notable change is that Messenger Day suggests the type of posts you can share, complete with prompts like ‘I’m feeling…’, ‘I’m doing’ and ‘Who’s up for…?’ etc. Each one of them comes with further suggestions like ‘So Blue…’ and ‘Blessed’. They are designed with appropriate stickers to really get the message clear. These prompts are a great way to encourage users to share more and more stuff.
Last month, in a statement to TechCrunch, a Messenger spokesperson said, “We know that people come to Messenger to share everyday moments with friends and family. In Poland we are running a small test of new ways for people to share those updates visually. We have nothing more to announce at this time.”
Facebook is testing the waters in countries where Snap is not as popular as it is the U.S. If the feature was launched in the U.S. first, it will not have been received well, seeing as 600 million Snap users already exist there. It might have even offended Snap users because Facebook continues to copy its features.
Maybe, once the feature is successful in a few more countries, Facebook will finally launch Messenger day in the U.S. too.