Facebook Plans to Make Changes to Your Feed to Make It More Personal
Facebook CEO, Mark Zuckerberg, is concerned with the direction the platform is currently heading in. He is trying to make Facebook a more personal experience to focus on people’s ‘happiness and health’ instead of using the platform in a more commercial way.
As of now, Facebook will prioritize posts from your friends, family, and groups to feature in your news feed as compared to posts from brands and pages you follow.
He says that research shows that people stay happier and healthier if their relationships are going great and they are connected to their friends and family. He says that ‘recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.’
The reason behind that, according to him, is that Facebook has grown so much as a marketing platform in the past couple of years and brand pages are posting more and more videos which appear in the newsfeed of their followers. They are crowding up so much of the news feeds that in the time spent on the platform, users see very few posts from their actual friends, family and groups.
Mark Zuckerberg plans to rectify that because he is focus more on people’s ‘well-being’ which can be achieved through connecting with their friends and family more. He says that ‘the research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.’
He plans to make a lot of changes to make Facebook more personal and cater to people’s emotional health and this news feed change is just a start. You can expect more and more changes in this regard in the upcoming months because it’ll be more of a process to get Facebook back to its initial core values. Facebook CEO expects that people will spend less time on Facebook as a result but the time they do spend on the platform will be of better quality.
These changes are followed by Mark Zuckerberg’s announcement on January 4, 2018 in which he shared his resolution for this year. He said that his personal challenge for 2018 is to fix Facebook and he also said that he realized that ‘we won’t prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse of our tools. If we’re successful this year then we’ll end 2018 on a much better trajectory.’