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Facebook “Like” is Going to be More Expressive

By Alex Neil Posted Oct 12, 2015 in Facebook News/ Social Media News


In the past month, Mark Zuckerberg declared in a press conference that an empathy button will be added to Facebook for those tricky situations when people are not really sure whether to like the post or not. He said that it will not be a dislike button because that would create negative vibes in the Facebook community.

It seems that Facebook is finally going to roll out this new feature. On October 08, Chief Pruduct Officer at Facebook, Chris Cox, posted on Facebook:

Today we’re launching a pilot test of Reactions — a more expressive Like button.

As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun. Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it. We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon.


For me, this feature is wonderful! I really like it and I think everyone else will too. But that is just my opinion, hopefully through feedback from the people of Spain and Ireland, Facebook will do necessary changes to it so that this feature is sufficient for everyone.


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