Facebook Is Now Introducing Live Audio
We’ve seen over the course of the year 2016 how Facebook has been really active about live video broadcasting. It has paid celebrities and influencers to do live videos. We will not be wrong if we say that live video has been the main topic of discussion when it came to social media marketing in 2016.
But now it seems that Facebook is trying out Live Audio. It was announced on Tuesday that live audio will be added with the live video plugin. It sounds like it will be some kind of a radio broadcast but it will be on Facebook.
There were some people who just couldn’t get on with the live video thing because of shyness or some other issues. To resolve this, Facebook introduced celebrity and funny masks that covered the face of the person broadcasting live videos. People still got creative and made live videos feel like live audio by pointing the camera at a still image.
But now Facebook has completely resolved the issue. You don’t have to post a video if you don’t want to. You could spread your message through audio broadcasts. This could be the next big thing in social media marketing for multiple brands.
In the blog post announcing this feature, Facebook said:
“We know that sometimes publishers want to tell a story on Facebook with words and not video. We’ve even seen some Pages find creative ways to go live and reach audiences with audio only by using the Facebook Live API or by adding a still image to accompany their audio broadcast. Our new Live Audio option makes it easy to go live with audio only when that’s the broadcaster’s preferred format.”
This feature is currently being tested out with a few partners like BBC and Harper Collins. But Facebook says that it will make it widely available in early 2017.