Facebook Introduces Live-Streaming Video App
2015 has been the year of video communication so far and continues to bring new changes in the world of video marketing. Until now, we kept hearing about only Meerkat and Periscope and their battle for dominance. But it seems now that Facebook wants to join in on the fun too.
On Wednesday, August 5, Facebook announced its live-streaming app in a blog post. ‘Live’ is currently available to celebrities and influential people who have a verified Facebook page and use Facebook Mentions. But it is a safe bet that after testing it out on the social figures, it will be rolled out to common users too.
Live is a lot like Meerkat and Periscope in the sense that it will allow celebrities to engage with their fans, hold interviews and Q&A sessions, share behind the scene videos and announcements all in real time. Almost 900 million Facebook users are connected to celebrities and to say that this app will benefit the social figures would be an understatement.
How can you broadcast your video? Facebook explained in simple steps in its blog post.
Starting a live broadcast from Facebook Mentions is easy:
- Tap on Post and then tap on the Live Video button.
- Add a description for your broadcast and tap the Go Live button when you’re ready.
- During your broadcast, you’ll see how many viewers you have and can respond to comments live. You can also hide comments or switch the front and back cameras of your phone.
- End your broadcast when you’re done by tapping on the Stop button.
- Your video is automatically saved to your Facebook Page for fans to view later. However, you can remove it at any time, just like any other post.
‘Live’ is currently available on iOS and, as it is usually the case, the Android version will be out soon too. The business marketers that have a verified page should be able to use this app to your advantage as well the same way a celebrity would use it. And those of you common folk who are grumpy because Facebook didn’t make ‘Live’ available to you should be happy that they don’t have to constantly be bombarded by useless streams by their friends. Think of this as a tutorial phase that will teach people what kind of stuff is worth streaming.
With the way that Facebook is leading everything, it may not be long before ‘Live’ surpasses both Meerkat and Periscope.