Facebook Crosses 2 Billion Monthly Users and Rolls Out New Ad Metrics
By Alex Neil Posted Jun 29, 2017 in Facebook News
Do you know that there are around 7.5 billion people in this world? Well, according to the update by Facebook CEO Mark Zuckerburg, more than 25 percent of them are now on Facebook.
“As of this morning, the Facebook community is now officially 2 billion people!” Zuckerberg wrote. “We’re making progress connecting the world, and now let’s bring the world closer together. It’s an honor to be on this journey with you.”
When Facebook started in 2004, it was nothing more than a glorified phone book for the college students which then spread to other colleges. Before long, it was a popular international social media network. And now, it has exceeded everyone’s expectations by achieving to billion monthly active users. When we look at the statistics chart comparing other social media platforms, Facebook is way up and separated from all the other social media platforms. It’s not just a social media giant anymore, it’s an enormous social media giant.
To celebrate this gigantic milestone, Facebook is rolling out yet another update for advertisers. There will be new ad metrics which may seem small individually but when combined together with the past and future updates, they will make a huge difference in giving detailed analytics to advertisers so that they spend their money in the best possible way.
“We’ve heard feedback from businesses that they want more transparency and understanding around their Facebook performance,” Facebook said in a blog post. “As part of our commitment to measurement, about every month or so we’ll release new metrics so that businesses have better ways to measure outcomes, all in one place.”
One of the better new metrics is the ‘landing page views’ which will essentially state the number of visitors on the mobile landing pages of brands after clicking an ad. There is another metric which tells the brand whether or not the people who clicked the ad have had any past interaction with the brand’s app or website. Other new metrics include the decrease or increase of followers, the number of people who see the page info in previews and number of times a page is recommended.
All these metrics are designed to give the brands better insights about what is working and what’s not so that they change their marketing game accordingly to get the most out of their social media marketing.