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Facebook Clones Snapchat Yet Again with ‘Frames’

By Alex Neil Posted Dec 09, 2016 in facebook/ Snapchat/ Social Media News


Facebook and its owned platforms WhatsApp, Instagram and Messenger have been copying Snapchat key features at a rapid speed for a while now. Every other week, there is a new cloned feature with the same design interface and functionality but a different name (except Instagram Stories).

Now, Facebook is adding yet another feature called Frames which is a copy of Snapchat geofilters. Now Facebook users can create their own personalized frames to enhance their photos and videos. Just like Snapchat geofilters, Facebook users will be able to add customized locations and landmarks to their designs.

If you want to know how to do it, here is how it works: You need to create a graphic using the app of your own choice. But make sure that the graphic is saved in a PNG file and has a transparent background. Upload it to Facebook. Then you can fit your graphic according to Facebook’s template and you can check the preview of both its landscape and portrait view. You can also add location details.

Like custom geofilters, this tool is meant for people planning an event like a wedding or a birthday party so that more people can use that frame.

For now, it’s only been released in Columbia, Mexico, United Kingdom and Taiwan. In Ireland, Facebook is integrating these Frames within another experimental camera feature to test both of them out. Facebook’s other attempts at cloning Snapchat have been pretty successful so far. For example, 20 percent Instagram users watch Stories daily. Let’s see if ‘Frames’ gets popular as well and whether or not Facebook extends this feature to other countries.


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