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Facebook Changed Its Logo. Did You Spot the Difference?

By Alex Neil Posted Jul 04, 2015 in Facebook News

Facebook logo change

In the past week Facebook changed its logo to a more “Friendly and Approachable” one. Considering that the company hasn’t changed its logo since 2005, you would think that when it did change it, almost all the people would have noticed. Right?

Well, no.

The change is so slight that its hardly noticeable but it is indeed different from the previous one.

What did they change? You probably noticed that the ‘a’ in Facebook is now single story and more distinct. The ‘b’ is a little more obvious and all the letters are slightly narrower to accommodate a bigger gap between the letters. Also, the font is plainer than before and looks better.

As to the ‘why’ behind this decision, the creative director of Facebook elaborated on that.

“When Facebook’s logo was first created in 2005, the company was just getting started and we wanted the logo to feel grown up and to be taken seriously. Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable,” Facebook’s creative director Josh Higgins shared with Brand New.

“While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign” he added, “We worked with Eric Olson – whose typeface Klavika was used in the original logo – and developed a custom typeface to reflect where we are now and where we are headed.”

The change will appear on the mobile apps and website soon. The single ‘f’ favicon will remain the same as it is now.


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