Facebook Acquires Shopping Search Engine ‘TheFind’
Facebook has now acquired a shopping search engine named ‘TheFind’ which will now serve in making Facebook ads more relevant for Facebook users.
TheFind is a shopping search engine which has an index of over 500 million products from about 500,000 stores around the world. It helps the users search for their desired products and see if they can find it locally. Facebook has acquired this site but shut it down. Instead, Facebook is hiring people from TheFInd and working to make its ads more relevant for users for better shopping experience. This will help Facebook show those products to users that they may actually want to buy.
A Facebook representative made this comment:
“We’re excited to welcome TheFind to Facebook. TheFind’s talented team has built a successful search engine that connects people to products. Together, we believe we can make the Facebook ads experience even more relevant and better for consumers. Our business is about connecting people with the topics, companies, brands, and increasingly products they care about and we look forward to doing that with TheFind on board.”
TheFind made the following announcement to let its users know that the search engine will shut down in the next few weeks:
“For the last nine years, we’ve worked hard to bring you a shopping experience that’s easy, efficient and fun – searching all the stores on the web to find just the right products you’re looking to buy.
We are now starting our next chapter by combining forces with Facebook to do even more for consumers. Facebook’s resources and platform give us the opportunity to scale our expertise in product sourcing to the over 1 billion people that use the platform.
Key members of our team are joining the company and will be working hard to integrate our technology to make the ads you see on Facebook every day better and more relevant to you.
Unfortunately, this means we will be taking our search engine offline in the next few weeks.
Thank you for your loyalty and for making this a fun journey for all of us!“
Maybe now Facebook will think of adding the ‘Buy’ button to its site as well which it tested in last July. Ecommerce on Facebook is definitely going to be a better experience for Facebook users very soon.