Facebook Acquires Facial Gestures Recognition Firm, FacioMetrics
Imagine yourself liking a photo on Facebook without even clicking or tapping on anything. Sounds impossible? Well, it could now become a reality in the coming future.
Facebook has acquired the facial gestures recognition startup called FacioMetrics. The software used in FacioMetrics can identify up to 7 emotions, all based on simple facial gestures. This acquisition was to allow users to have better photo and video experience.
With people getting more attracted to features like selfie masks and live filters, technologies like FacioMetrics make a lot of impact. To state the obvious, the masks will fit more accurately and the overall result will be of high quality.
Facebook and Snap already has some masks that move when a person opens or closes his/her mouth. With FacioMetrics’ enhanced software, they will become even more animated. Facebook is always taking steps in order to make photos and videos better and better. This deal is another step in the right direction.
The deal has been confirmed by Fernando De la Torre, SEO of FacioMetrics. He has stated that the company will have better research opportunities now that it has been merged with Facebook.
Facebook’s statement about this acquisition was this:
“How people share and communicate is changing, and things like masks and other effects allow people to express themselves in fun and creative ways. We’re excited to welcome the FacioMetrics team, who will help bring more fun effects to photos and videos and build even more engaging sharing experiences on Facebook.”
With Facebook being extremely focused on copying Snap like features including live stories and selfie masks, FacioMetrics tech will probably be used for this purpose as well.