How to Make Your Business Look Bigger Than It Actually Is
By Alex Neil Posted May 05, 2017 in Marketing
Puffing up your chest and standing straight to make yourself look bigger is a trick that has been around since animals came into existence. It’s a way to make others look at you differently and show some respect. That trick not only works in high schools to avoid being bullied and to appeal to females, but it also works in business industry.
When you are just starting out, people don’t really take you seriously. They would rather prefer to work with business that have been around for a while and are considered authority figure in a certain niche. That’s because a larger company automatically conveys the message that they know what they are doing and that you can trust them. It’s a much safer choice than to invest in a business that is just growing. While it is really good news for large businesses, it’s a major set-back for startups.
So, if you are reading this article, you must be one of the businesses that are still in their growing stage. You want to earn respect and following in your niche and that’s possible. You just need to follow these simple techniques that will make your business look bigger than it really is.
1- Focus on One Niche:
If you are just starting out, my advice to you is to focus on just one niche. This way, you will be able to gain all the knowledge you can about that niche. Also, you can attend events that are specifically based around that niche. When you go to these events and social gatherings, relevant people will start to recognize you. When those people see you at every gathering in that niche, they will know that you are really serious about your business and they will automatically respect you. Besides, social gatherings are a tried and true way for recruiting potential clients.
2- Get a Professional Contact Number:
Another way to make your business seem bigger is to get a professional 800, 888 or 877 number with a virtual phone system. It should be a system where people can navigate to get in touch with you instead of just being a voicemail system. Also, get a system that allows for 3 to 4 digit extensions while you’re at it. People don’t really call on toll free numbers anymore but it’s a great way to make your business seem larger.
3- Professionally Designed Website:
If you’ve got a friend who is a great web designer and developer, you are in luck. If not, you need to invest in a professionally designed and developed website anyway. In this digital age, website is the first thing potential clients check out when they are exploring a business. If that website is in poor shape, or non-mobile friendly or is difficult to navigate, that’s a big turn off. So, if you don’t have a website already, pay an expert to design and develop it for you.
4- Use Larger Invoice Numbers:
Do you notice the serial numbers that you are given to track your order? They usually are really big and intimidating. I always wonder about them whenever I get one. One thing that crosses my mind every time is that they have delivered a LOT of orders. They really must be good. That’s the kind of thing you need to make your business seem bigger than it is. If you are in a business that sends out invoices, try to make the invoice numbers include more digits. But be realistic about it, if you just publically opened your business yesterday, you can’t use an 8-digit serial number.
5- Don’t Put Your Title on Your Business Card:
If you just started your business, chances are that you are a one man show. Now, I know it’s really tempting to put CEO as your title on your business card. But it sends out the wrong message. It makes people wonder why the CEO is doing all the work. That train of thought eventually leads to the conclusion that you don’t have any employees. That’s not the quality of a large business, is it? So, until you’ve got employees to sell your products and manage your business, don’t put any title on your card. This way, you can introduce yourself any way you want like manager, sales manager, accounts manager etc.
While you are putting your business out there as something it’s not, it’s not wrong. People do it all the time whether they are in a business or not. The one rule to being successful is to present your business as successful.