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Things Brands Need To Know About Periscope And Meerkat

By Alex Neil Posted Jul 30, 2015 in meerkat/ periscope/ Twitter Marketing

Twitter vs Periscope

Almost as soon as 2015 began, live-streaming videos started creating a stir around the World Wide Web. At first, Meerkat surfaced on Twitter and made a big spectacle. But then, Twitter bought Periscope and it is a battle between the two live-streaming video apps ever since. Somehow, despite all the efforts on Meerkat’s part, Periscope continues to stay on top by few pointers. But aside from those few little differences, Meerkat and Periscope are basically the same.
Brands all around the world know that videos make a huge impact in social media marketing. While it was more than enough marketing via recorded and edited videos, now apps like Periscope and Meerkat have risen to glory. Brands are thinking of ways in which they can take advantage of live-streaming videos in the social media marketing campaign. But before settling on one of these two apps, brands and businesses around the world need to understand what each one does if they want to get the best results.

What do they do?

Now-a-days Meerkat and Periscope are both being used by people doing anything that they want to share with the world. For example, you are at a concert and you want to share your excitement, you can broadcast it live to your followers. You can do product reviews, demos, interviews, customer service, answer FAQs and basically anything that you think will go a long way in promoting your brand or product.

Both Meerkat and Periscope let people ‘like’ video streams and comment on it whether it is a question or a feedback. The possibilities that these apps offer are endless.

Differences between Periscope and Meerkat:

Storage: The videos which are streamed through Meerkat disappear into the ether and the users can’t access it afterwards. On the other hand, videos streamed through Periscope are stored for 24 hours after the broadcast so the users can access and replay them.

Data: After the video has been broadcast, Periscope shows statistics about how well it was received from the users, time watched and a lot more.

Instant Streaming: While Meerkat has a 30 second delay, Periscope has no such hang-ups and it makes a live conversation much more possible.

Skin: Periscope looks way better and easier to handle than Meerkat and ensures a better user experience.


Meerkat Stream


Periscope Stream

If you want to try out live-streaming videos, choose either of these apps which you feel comfortable about and start from there. Customer service is great via this feature because people can ask you questions live in the comments and you can answer by reading them. It will let people know you on a more personal value and increase your brand loyalty.


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