How to Avoid Being a ‘Thing Of The Past’ On Social Media?
If you’re given a chance to advertise your business across the world in just a matter of seconds, would you not take it? Almost all the business owners around the world answer this question with a big ‘yes, we would definitely take it!’ but the game just begins there.
You’ll see a lot of business owners who want to add social media marketing to their business campaigns. They appear on social media platforms like Facebook, Twitter, Instagram, Tumblr or Youtube and build a solid social media presence. But more often than not, you’ll notice a decrease in their popularity and they eventually begin to die down. That is the unfortunate fate that any business owner, who is not taking social media seriously, has to face in the end.
But I’m asking you another question. If you’re given a chance to avoid this social media downfall, would you not take it? If your answers is what I think it is then you will need to consider the following points which will help you stay at the top of your game.
Do your research. Visit your followers’ profiles and see what pages or people they are following. Look at those pages or profiles and see what they are offering that your customers like. You never know when you will find something that will inspire you or make you realize something that you are doing wrong. If you do find something that seems good to you and you think that your followers will like it, do not hesitate to do it.
Make Your Posts Visually Appealing:
Research shows that visual picture has a more lasting effect on brain than any written words. Social media sites let you use this fact to your advantage. Don’t post stuff that has only written material in it. Instead try a different approach and make graphical posts that have the main summary of your post in such a way that people are attracted to read them without getting bored. It’s also a fact that people get bored while reading a full article about something and most of them just leave the article when they have only read half of what you have to say.
So make your posts eye candy for your customers in order to make people understand what you’re trying to achieve with your products.
Social Media Should Also Be Among Your Priorities:
You are dealing with real people on social media who demand your attention. If you go on days at end without checking your social media profiles, there may be a huge pile of notifications and questions or feedback that you will find overwhelming. You will probably not be able to do a thorough job of responding to all of those.
So make sure that you fit ‘social media check in’ part of your daily routine right along your coffee, paper or whatever you do on a daily basis in order for it to give you desired results.
Being Social Is the Key:
The whole point of social media is the interaction among people from all over the world. If you make posts on social media pages about your products and then just sit back and relax, it won’t do any good to you. To put it very frankly, nobody will care about your product until you give them a reason to do otherwise. You have to interact with your audience and answer all of their questions dutifully. Remember, only a healthy interaction will help you keep your audience glued to your products. You have to be social in order to make a difference.
Pushing People Always Results In a Disaster:
I’m sure you don’t like it when people keep pushing and bullying you. Or when they keep asking you, over and over, to do something. Or when they keep trying to get your attention. You get the idea. The same rule applies in social media advertising. You don’t want to bombard people with ads about how your products will change their lives; how they have to try them. Advertise but don’t overdo it because that would turn off many people as they also don’t like being pushed into doing something. Be subtle and you’ll gain more results.
Schedule Posts In Your Absence:
You should always have a few posts at hand in case of emergency or your absence. Planning ahead will definitely help you when you get caught up in your personal life (even the most successful business men have those, you know) or other priorities.
Flexibility Goes a Long Way:
Social Media is really progressing into something much bigger than we can imagine. This progress cannot be managed without certain changes. Every now and then, social media sites apply some changes that affect the way your page will be viewed by your customers. You have to be flexible and make your posts in such a way that will keep your audience connected to you. In the end, we all have to adapt to the changes around us in order to be able to survive and progress.
Also, if you don’t think that you can do the above mentioned things, you should probably consider hiring professional help to maintain your social media profiles if your budget allows it.