Ad Block has Gotten Facebook Worried
Ad Block is a really good tool for people wanting to avoid ads altogether. They can limit the number of ads they see on any page or get rid of them altogether. But while this can be a life saver for those people, it has put sites like Forbes, Facebook, Wired and New York Times, whose revenues depend mostly on ads, in jeopardy.
Their revenues are going down because of it and this situation has got them thinking of getting around the Ad Block’s barrier. Facebook has actually found a way around it and it says that people who use Facebook through a desktop will still see ads on it even if they are using ad blockers.
But this is only on desktop and mobile ads are still not visible if users choose to block them out. That is still worrying for Facebook as 85% from its revenues through mobile ads but at the very least it got to save the ad revenues coming from desktop ads (and people using Facebook on mobile web instead of apps)!
Today, Ad Block launched a work around for Facebook’s code for nullifying ad blockers. But unfortunately, these new updates hide posts from friends and family. And Facebook expressed its opinion on TechCrunch on such a bad move:
“We’re disappointed that ad blocking companies are punishing people on Facebook as these new attempts don’t just block ads but also posts from friends and Pages. This isn’t a good experience for people and we plan to address the issue. Ad blockers are a blunt instrument, which is why we’ve instead focused on building tools like ad preferences to put control in people’s hands.”
Facebook is working really hard to get around this obstacle and make Facebook normal for its users again. You can expect to see results in just a few hours or a day at most. The battle will probably continue to go on and on.
Ad Block is a t a disadvantage here because it relies on people downloading and manually updating their software. But Facebook can thwart its efforts on its own without its users having to do anything at all. This means that by the time people download and install the latest update of Ad Block plus, Facebook may already have gotten rid of the issue.