8 Laws of Social Media Marketing
By Alex Neil Posted Dec 30, 2016 in Social Media Marketing
These days, in this digital age, the social networking has taken over the world. Social media marketing to advance a business has become a basic need for every growing or brand. If you don’t have any budget or low budget, simply post an ad on any social media platform, it will not only help you grow your business also it is useful to reach a big number of customers. To gain remarkable success just you have to plan correctly according to your customer’s desires.
Like other businesses, there are also some rules to grow your business on social media. These rules are unspoken but contain a great value. Abiding by these 8 laws you can build a foundation that will serve your brand and most importantly your customers.
The Law of Listening
More listening and less talking is a milestone for success with social media marketing. Listen to your target audience by joining them with discussions to learn what is important to your clients. Some people just keep posting and do not listen to their audience. But to spark a conversation, try to learn their demand and act accordingly to be successful.
Social media marketing should be interactive as your customers have a dynamic relationship with your products and it changes with time. So, instead of a monologue, try to create a dialogue situation.
The Law of Focus
Social Media Marketing has gotten more crowded these days so a better strategy is to focus. Always focus on your goals and your achievements. Don’t try to be a jack-of-all-trades but specialize one. It is far better to have a strong relationship with lesser people than to have a dilute and weak relation with many. Focus on what differentiates you from others and try to find your unique voice. As Gunelius writes
“A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy”.
The Law of Quality
Success on Social Media is truly depend upon the followers that are really interested in you and your brand rather than the people just liking your posts. True followers worth their weight in gold. Do invest to keep your relationship good and here by investing we are talking about creating good quality content. Interact with your clients and try to meet their expectations. Remember “Quality trumps quantity,” writes Gunelius.
The Law of Patience
Unfortunately, many business owners give up on their social media marketing when things don’t work for them but they need to think success doesn’t happen overnight. Yes, situations like hitting a jackpot and become sensations overnight do happen but it is very rare.
But social media marketing is a game of patience so get yourself prepare to be in it for the long haul. Keep adding value to your company with content writing marketing. To be successful all you have to do is built a strong relationship with your customers and that takes time. If you are doing well you will grow your base soon.
The Law of Compounding
As you are investing money so it will lead you to compound your interests. This is same for social media marketing. If you are publishing quality content and working daily on building your relationship with your audience then they will surely share this with their own audiences on Twitter, Facebook, LinkedIn and more. This sharing of your clients will open more chances of your work showcasing by increasing your chances to broad your entry points for search engines like Google, Facebook, Twitter, etc. Eventually, potential customers will have more chance to find you online.
The Law of Influence
The law of influence can really give a huge boost to your business. Just find online influencers of the same industry in which you are and who are interested in your products and services and do everything in your power to connect them to your business. These are the people that can put your business in front of a huge new audience range. After connecting with these people show them you are an authoritative and interesting source by your work as they will take your business to next level.
The Law of Value
Many people make a big mistake in this. If you are spending all your time promoting your products and services eventually people will stop listening. So to be successful with your campaign you must provide them content that is useful for your clients. Put less focus on conversions and emphasize more on developing relationships with online influencers. These followers are a powerful catalyst for promoting your business.
The Law of Acknowledgment
“You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online,” writes Gunelius. Usually, the business owners ignore the people who come to them with a different point of view or to question or complain to them. And this mistake hurt their business a lot because people love to share their experience online to feel seen and heard. So watch, listen and always acknowledge every person who comes to you.
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always who reaches out to you. Try to be interactive, it is just like ‘you write to me, I will write to you’.
These are the things that you need to follow if you want to hold a successful and effective social media marketing campaign which will boost your brand.