7 Social media marketing prediction for 2017
By Alex Neil Posted Dec 28, 2016 in Social Media Marketing
The job of a marketer is all about fore sighting the events and their impact, anticipating changes, predicting trends and then making plans in order to secure the position among competitors. Early predictions allow marketers to form most suitable strategies that will eventually assist in the business growth.Now coming to the social media marketing specifically, due to the evolving nature of this marketing medium, it is of utmost importance to anticipate the trends and plan accordingly. In this article, let’s have a look at the predicted trends of 2017 in relation to social media marketing.
1. INTEGRATION OF FACEBOOK 360 VIDEO AND FACEBOOK LIVE:
During 2016, Facebook live videos and 360 videos were very well received by consumers. Seeing the popularity, Facebook has announced that these two features will be integrated soon. Initially, a small number of brands will be able to use this feature however the service will become available to all users in 2017. This feature is going to be a big hit because it will give users an opportunity to experience high quality 360 video’s live broadcast with virtual reality effects.
2. MESSENGER BOTS:
In order to make the business-customer relationship better, it is being anticipated that use of messenger bots will gain popularity in the coming year. These messenger bots will assist business in the completion of simple transactions as well by providing real-time service around the clock. Messenger bots are a good way to customize the services according to the needs and demand of customers. In 2017, we may see the trend of using messenger bots to create better customer relations.
3. LESS MARKETING EXPENSE USING SNAPCHAT:
Not long ago, Snapchat has announced the addition of ads API (application programming integration) feature. This feature allows a third-party partner to deliver ads to different brands according to their needs. Since this feature was introduced recently, a few partners are supporting it currently. However, with the increase in partners, it is expected that the cost of marketing using this platform will see a drastic change and brands will be able to market themselves at lesser expenses.
4. IMPACT OF SOCIAL MEDIA MARKETING ON REVENUE:
Previously, brands were not so efficient in identifying the impact of social media marketing on the revenues. However now, the trend has changed and there are different tools available that enable a brand to assess the impact of social media marketing on their sales. Different social media platforms are offering tracking facilities which help brands to understand the customer behavior after seeing the ads. Through this tracking, it becomes easy to see how the ads or campaigns on social media have influenced the revenues.
5. INSTAGRAM’S GROWTH:
Instagram has been one of the best social media platforms to market a brand in 2016 and it will continue to shine in 2017 as well because in 2017, a new feature i.e. Instagram shopping will be added and with this feature, brands will be able to market five products at a time in the post. This post will lead the audience to the product details and other shopping pages. With this feature, Instagram is surely going to help brands in the achievement of high engagement rate.
6. SOCIAL INFLUENCER:
Social influencer’s role in marketing has always been important either it is traditional marketing or social media marketing and it will remain important in the coming year as well. The reason is social influencer allow a business to create a sense of trust among customers and buy their loyalty by sharing authentic stuff. Since organic reach is going down and down so now brands are paying influencers so that they could play their role in bringing the organic traffic.
7. NEW AD FEATURES BY LINKEDIN:
In order to stand out and remain as popular as other social media platforms are, LinkedIn will surely work on its features in 2017. Although it is still considered as one of the most used social platforms but in terms of features and functionality, it lacks as compared to Facebook, Instagram etc. So, we may see some good changes in LinkedIn strategies in the coming year.