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7 Facebook Ad Tools to Help You Increase Leads and Sales

By Alex Neil Posted Apr 19, 2017 in facebook/ Social Media Marketing

facebook ads

Facebook ads have become a go to advertisement solution for brands who are investing in social media marketing for increasing sales. Yes, there are a bunch of different ad platforms out there like Twitter ads, Instagram ads etc. which generate great results but Facebook ads are the most popular due to their wide variety of targeting filters and reach.

If you are reading this, chances are that you are already using or at least thinking of using Facebook ads for your brand’s marketing campaign. So, if you are going to be investing in your advertisement campaign, why not get the most out of what it offers?

Here is a list of tools that will help you get the most of Facebook ads to help you increase leads and sales for your brand.

1- Facebook ads Manager:

facebook business

It’s really no surprise that this is the first ad tool to make the list. Facebook Ads Manager is Facebook’s own tool which sometimes is the only ad tool brands ever need for their marketing campaigns.

It’s completely free and very easy to use. It’s considered to be the most versatile ad management tool for brands. It allows advertisers to narrow down their target audience to very specific buyer personas. It also lets you set the budget for your ad campaigns. Furthermore, it has analytics feature which helps you keep track of how well your ad is performing.

2- Kissmetrics:


While there is a built in analytics tool in Facebook to keep track of your progress, sometimes you may need to get a more detailed analysis. That’s where Kissmetrics comes in. Like Facebook Ads Manager, Kissmetrics also allows you to set your budget while also helping you create the best ad campaign for your brand.

It’s not free and it costs $220/month (for 300K events) to $920 (for 10M events) for self-service. For power, it costs $700/month for 300K events and for growth, it costs $500/month for 300K events.

While it may seem very expensive, think of it as an investment that will be really good for your brand in the long run.

3- WordStream Social Ads:


It’s one step ahead of Facebook Ads Manager in terms of functionality. It will help you in a lot of ways like knowing when to post, which audiences to target, how to optimize your ads to the max and much more. This is great for small businesses who want to get the most out of the money they are spending on Facebook ads.

It’s also not free but it’s relatively cheap compared to other tools that offer the same services. The plans start from just $59/month (paid annually) and $79/month (paid monthly).

You can get it as a standalone tool or as part of the WordStream Social Advisor plan. There’s even a free trial available if you want to test the waters beforehand.

4- Hootsuite:


You’ve probably heard of Hootsuite before as one of the best social media dashboards for scheduling posts across multiple social media platforms from one place. But what you may not know is that it also offers special features designed specifically for Facebook advertisers.

It’s good for brands who are just getting their hands wet with Facebook ads. After you’ve set it up, it will automatically gather data from Facebook pages to figure out which type of content is getting the most engagement. Then, based on that data it will create an ad that will convey the perfect message. This tool is perfect for brand’s introduction to Facebook ads as it will automatically generate the perfect ad with the right message.

The plans start from $9.99/month (paid annually) and $14.99/month (paid monthly). There are also more advanced plans available for larger enterprises.

5- Qwaya:


It’s a multipurpose ad tool for Facebook and Instagram advertisers. With the amazing features like built-in ad scheduler that also lets you manually set rotation of ads, a URL builder, full integration with Google analytics, split testing ability and support for multiple user profiles, this is one of the best tools for Facebook advertisers. It also offers ad templates, a great ad campaign organizer and Excel or CSV data export support.

It comes with 3 plans: $149/month for a single user is the Premium plan; $249/month for 5 users is the Business plan; and $349/month for 10 users is the Agency plan.

6- Driftrock:


Driftrock is suitable for medium to larger businesses. It’s basically a tool that integrates Customer Relationship Management (CRM) with Facebook ads every 3 hours to generate the best leads possible. It enables you to launch ads on the best possible time that is optimum for getting the most engagement from your target audiences. It’s a great tool because if you use this, you will be able to aim before shooting instead of vice versa.

It’s not free but their price is not shown on their website. You will need to contact their team and ask for a custom quote.

7- Pagemodo:


It’s an all-in-one tool for advertisers and it’s really cheap compared to other ad management tools. It has a great ad builder with a wide variety of royalty-free images that you can use in your ads. It also has audience targeting filters and audience segmentation feature. Furthermore, it also offers analytics so that you know how well your ads are performing throughout your ad campaign.

It costs $6.25/month for Basic plan, $13.25/month for Business plan and $33.25/month for Agency package.

All of these tools are designed to help advertises get the most out of their Facebook ad campaigns so that their businesses have increased leads and sales as a result.


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